According to newly released data by Future Market Insights (FMI), the electric massagers market is estimated at US$ 18,922.5 million in 2023. It is projected to reach US$ 41,445.1 million by 2033, with a CAGR of 8.1% from 2023 to 2033.
The electric massagers market is poised for significant growth in the coming years due to several influential factors. These include the increasing popularity of leisure, beauty, and health activities, as well as the rapid miniaturization of electronic devices.
Electric massagers are useful for alleviating pain in the shoulder, back, neck, joints, and other body regions. The battery-operated or wired electric massagers are available. It seems that athletes are the ones that use electric massagers the most.
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Apart from beauty, leisure, and health activities taking the front seat, growing miniaturization of the electronics devices is responsible for growth of electric massagers market. Millennials form the majority of end-users. Several blogs and vlogs are coming up on this count in today’s scenario.
Additionally, advancements in technology, frequent product launches, and rising consumer awareness regarding the benefits of electric massagers contribute to market expansion. Moreover, the growing utilization of handheld electronic devices further propels the demand for electric massagers, driving market growth during the forecast period.
At the same time, the fact that non-electric massagers are being looked upon as a safer option can’t be ignored. People still fear using electric massagers due to possibility of stroke, shock, and likewise. Future Market Insights has walked through these facts with future perspectives in its latest market study entitled ‘Electric Massagers Market’. It has delved deep into the market to table the outcomes of primary, secondary, and tertiary research. The analysts and consultants are engaged with all their expertise for execution.
Key Takeaways from Electric Massagers Market
- Europe holds a sizable market share due to rising stress-related issues like insomnia, headaches, and various others as an outcome of hectic lifestyles.
- North America also holds a significant market share due to increasing awareness on the part of end-consumers regarding mental and physical health benefits linked with electrical massagers.
- The Asia-Pacific is expected to grow at the fastest rate in the electric massagers market with the population turning out to be more vigilant regarding health and wellness.
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Competitive Landscape
- HoMedics USA LLC makes way for a broad spectrum of products inclusive of humidifiers, air filters, fitness monitors, sleep aids, and home massage products.
- OSIM International Ltd. has been promoting ‘OSIM’ brand all across India. The company leads in health-related and lifestyle products. As of now, it is operational in 24 countries in 111 cities with over 800 outlets.
- Beurer, makes way for medical products like therapy massagers and devices, heart rate monitors, and activity sensors.
- HealthmateForever could be referred to as nerve simulators using self-adhesive electrode pads for targeting specific muscle areas and nerves. It’s ascertained that the medical devices have obtained Class II, OTC clearance.
- Breo’s product portfolio is inclusive of eye massager, neck massager, and head massager.
- Human Touch provides massage chairs that have been rejuvenating body and mind since the last 4 decades. At present, the company produces robotic massage chairs recognized by the WFC (World Federation Chiropractic) as a vital supplement to the therapies pertaining to back care.
“With the fact that electric massagers are used in the form of relaxation therapy by the consumers on regular basis, the global electric massagers market is bound to grow impertinently in the forecast period”, says an analyst from Future Market Insights.
For Instance:
- In 2022, Osaki Massage Chair Inc. launched a new 3D massage chair for their OS-Pro product line, called the Osaki OS-Pro 3D Honor, a 3D massage chair is of great esteem with its L-Track rolling system which is designed with Japanese massage style.
Key Segments Profiled in the Electric Massagers Industry Survey
Product Type:
- Back & Body Massagers
- Leg & Foot Massagers
- Neck & Shoulder Massagers
- Head Massagers
- Others
End-User:
- Residential
- Commercial
Sales Channel:
- Store-Based Retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Independent Stores
- Online Retailer
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific
- Middle East & Africa
What does the Report shape up?
- The research study is based on product type (back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers, and likewise), by end-user (commercial and residential), and by sales channel (store-based retailing, supermarkets/hypermarkets, convenience stores, specialty stores, independent stores, and online retailers).
- With emphasis on self-help coupled with alternative health practices, the global electric massagers market is bound to take an exponential leap in the forecast period.
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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