The global eyelid scrub market is on track for significant expansion, according to a recent report by Future Market Insights (FMI), a leading provider of market research and advisory services. The study forecasts the market to reach a value of US$ 3.4 billion by 2024, propelled by a robust Compound Annual Growth Rate (CAGR) of 6.6%. By 2034, the market is projected to surge to a staggering US$ 6.4 billion.
This impressive growth is attributed to a surge in consumer awareness regarding eye health. People are increasingly prioritizing maintaining good eye health and are willing to invest in products that promote overall wellbeing.
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Multiple Factors Fueling Market Expansion:
The demand for eyelid scrubs is being driven by several key factors:
- Growing prevalence of eye conditions: The rise in various types of conjunctivitis, along with the increasing number of individuals using eye makeup, necessitates the use of pH-balanced eyelid cleansers to maintain healthy eyes.
- Increased incidence of dry eye syndrome: The growing prevalence of dry eye contributes to the market’s expansion, as eyelid scrubs play a crucial role in managing this condition.
- Focus on innovation: Manufacturers are actively engaged in research and development, leading to the introduction of novel eyelid scrub formulations that are more effective, sustainable, and cost-efficient.
- Government initiatives: Growing government efforts to raise awareness about eye health are positively impacting the market.
Enhanced Product Development: A Key Strategy for Market Leaders
Key players in the eyelid scrub market are strategically focusing on developing innovative products that offer superior efficacy, minimize side effects, and cater to sustainability demands. This focus on product development is expected to be a key driver of market growth in the forthcoming years.
Key Takeaways from Market Study:
- The pre-moistened scrubs segment within the product category is expected to experience high growth by the end of the forecast period, with a projected market share of about 76.5% in the global market in 2024.
- In terms of application, the dry eyes segment is likely to posses a revenue share of 46.5% in 2024 and are expected to display steady growth over the forecast period. The demand for eyelid scrubs has been increasing as the prevalence of dry eyes has risen, boosting segment growth in the given forecast period.
- Concerning the distribution channel, eye health clinics is set to hold the maximum market share value of 37.5% as of 2024. The easy availability and wide variety of products under doctors’ supervision have made it convenient for patients to purchase products in one place, with affordability propelling sales in the overall eyelid scrub market.
- North America is the leading region with a projected value share of 32.3% in 2024 and is projected to exhibit a 6.7% CAGR through 2034. This is attributed to the high prevalence of the aging population and product adoption in the region.
“Rising initiatives by government bodies to promote eye health, along with the increasing adoption of the novel product in daily routines, are set to propel the sales of eyelid scrub across the globe,” opines Sabyasachi Ghosh Associate Vice President at Future Market Insights (FMI).
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Market Competition:
There are several regional, up-and-coming, and established businesses in the eyelid scrub market, which is moderately fragmented. Important players have initiated marketing campaigns to provide cutting-edge, revolutionary eyecare products with improved efficacy.
Recent Developments:
- In August 2021, OCuSOFT Inc., a privately held eye and skincare firm with a long history of eyelid hygiene innovation, announced the introduction of OCuSOFT Lid Scrub Allergic Eyelid Cleanser for allergy disorders at Walmart locations nationwide.
- In August 2023, Harrow Health submitted a patent application for packaged eyelid scrubs that incorporate hypochlorous acid and menthol. This innovative package design features an opaque airless system, ensuring optimal preservation and delivery of the product.
Key Companies Profiled:
- Allergan
- Prestige Consumer Healthcare, Inc.
- Bausch & Lomb Incorporated
- Eye Love (Heyedrate)
- Cliradex
- Alcon
- Avenova
- SAGER PHARMA
- ROHTO PHARMACEUTICAL CO., LTD.
- Johnson & Johnson Services, Inc.
- Bausch + Lomb
- OCuSOFT
- Systane
- Target- brand
- TheraTears
Key Market Segments Covered in Eyelid Scrub Industry Research:
By Product:
- Pre-moistened Scrubs
- Spray Scrubs
- Dry Pad Scrubs
By Application:
- Allergies
- Dry Eyes
- Eye Health
- Minor Eye Irritation
By Distribution Channel:
- Online Pharmacies
- Retail Pharmacies
- Hospital Pharmacies
- Eye Health Clinics
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
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About Future Market Insights (FMI):
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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