In the forecast period from 2022 to 2032, the global fabric freshener market size is expected to reach a valuation of US$ 3.4 billion, with a projected CAGR of 6%. Growth is expected to be aided by the surging development of new products driven by the increasing application of fabric fresheners in both household and industrial sectors.
The shift towards organic and traditional products over artificial and chemically manufactured ones is expected to impede the sales of fabric fresheners. Traditional alternatives like incense and candles are not only more cost-effective than even low-grade fabric fresheners but also preferred by many consumers. Moreover, homemade remedies for combating bad odors are gaining significant popularity, particularly in emerging economies.
The global textile industry is regarded as one of the largest in the world. The industry was valued US$3 trillion in 2017. This also covers the production and upkeep of synthetic and natural fibres, which are utilised in numerous industries.
The world’s textile market is divided into fiber, yarn, fabric and clothes. China makes a big part of the textile products market. The clothing business is used in many ways by family homes and factories.
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Fabric-oriented products such as rugs, carpets, and curtain kinds of woolen cloths are found in a majority of households as well as in the commercial sector. However, over the course of time, these fabric-oriented products get musty or smelly, which requires maintenance at regular intervals.
For maintaining these fabric products, fabric fresheners have been gaining traction in the global market. Fabric fresheners are being designed to eliminate any odour originating from sticky couches, musty carpets, and unwashed curtains.
With the continuous evolution of fabric freshener products, companies have been strategizing on adding additional features to their existing products. Some of the newly featured fabric fresheners not only eliminate the odours on fabric but also act as a pest control against various insects on these materials.
Fabric Freshener Market: Key Players
Some of the key players operating in the global fabric freshener market are
- Procter & Gamble
- Henkel Corporation
- JAY Manufacturing
- Reckitt Benckiser
- Clean Control Corporation
- Deb Group Ltd
- Grow Fragrance Inc.
- The London Oil Refining Co Ltd
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Fabric Freshener Market: Key Trends
Manufacturers of fabric freshener products have been strategizing on promoting their products and services in order to increase their customer base in the global market. Along with key promotional activities, some of the fabric freshener companies have been executing key acquisitions in order to gain a larger customer base.
Fabric Freshener Market: Key Developments
- In 2017, Procter & Gamble Co. initiated a nationwide campaign on its fabric freshener brand, i.e. Febreeze, for the North American and European markets.
- In 2016, Henkel Corporation acquired major shares of The Sun Products Corporation, which specializes in the production of various fabric freshener products for the household sector.
Opportunities for Fabric Freshener Market Participants
Over the past couple of years, industrialization has been surging at a significant rate in various parts of the world, especially in the Asia Pacific region. With the rise in the commercial sector, it becomes necessary for owner to maintain their office with proper hygienic and also make them environmentally-friendly.
Due to this, these commercial sectors have been looking ways and even buying several hygienic products to maintain their offices. This important factor paves a critical opportunity for the fabric freshener market to gain traction over the forecast period.
The fabric freshener market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The fabric freshener market report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment.
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Key Segmentations
On the basis of product type
- Regular
- Perfumed
On the basis of end use
- Households
- Commercial
- Offices and Industrial Sector
- Hospitality Industry
- Public Facilities
- Others
On the basis of the distribution channel
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Stores
- Online Store
- Others
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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