According to recent findings from Future Market Insights (FMI), the floriculture market‘s value stands at US$ 57.5 billion in 2023, with projections indicating a significant surge to US$ 106.1 billion by 2033. This growth trajectory is attributed to a Compound Annual Growth Rate (CAGR) of 6.3% from 2023 onwards. The flourishing market reflects the increasing demand for flowers worldwide, driven by various factors such as rising disposable incomes, evolving consumer preferences towards floral décor, and expanding urbanization. With such robust growth anticipated, the floriculture industry presents ample opportunities for businesses to capitalize on the burgeoning market demand.
Flowers are bought for a variety of purposes, including expressing love or sympathy, as well as achieving environmental and aesthetic aims. Horticulture is currently being adopted because of the necessity to incorporate green cover into workplace interior designs.
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The market for floriculture, which is mostly supported by cut flowers, will grow significantly thanks to the recent explosion in the popularity of edible flowers.
Institutions/events currently holding around 3/5 of the share in the market would remain the prominent adopters of floriculture items.
Huge potential for flowers for the purpose of decoration throughout multiple occasions would fuel the growth of the institutions/events segment during the forecast period.
Key Takeaways – Global Floriculture Market Study
- Europe is expected to retain its dominant position in the global floriculture market, attributed to increasing adoption of gardening activities in the region.
- Among product type, the cut flowers segment is considered a key contributor to growth of the global floriculture market, due to high consumption of fresh roses in decorations such as bouquets at events, vase arrangements, and as gifts on special occasions.
- The cut foliage segment is expected to witness a significant CAGR in the global floriculture market, owing to increasing use of mix bouquets in flower arrangements at events and festivals.
Business Growth Drivers:
- Increasing Demand for Ornamental Plants: The growing popularity of ornamental plants for decorative purposes in homes, offices, and public spaces is a significant driver for the floriculture market. This demand is fueled by factors such as urbanization, increasing disposable incomes, and a rising interest in gardening and interior decor.
- Rising Occasions for Gifting Flowers: Flowers are often chosen as gifts for various occasions such as birthdays, anniversaries, weddings, and festivals. The cultural significance of flowers in celebrations and ceremonies contributes to the steady demand for floriculture products.
- Expanding Online Sales Channels: The proliferation of e-commerce platforms has made it easier for consumers to access a wide variety of flowers and floral arrangements. Online sales channels offer convenience, wider product selection, and sometimes better pricing, driving growth in the floriculture market.
- Technological Advancements in Cultivation and Distribution: Innovations in greenhouse technology, plant breeding techniques, and transportation infrastructure have enhanced the efficiency of floriculture production and distribution. These advancements help reduce costs, extend shelf life, and ensure the quality of flowers, thereby driving market growth.
- Rising Awareness of Environmental Benefits: Growing awareness about the environmental and health benefits of plants has led to increased demand for sustainably grown and organic flowers. Consumers are seeking products that are grown using eco-friendly practices, which drives the growth of environmentally conscious floriculture businesses.
Industry Restraints:
- Seasonal Nature of Production: The floriculture industry is heavily influenced by seasonal fluctuations in demand and production. Weather conditions, holidays, and cultural events often dictate consumer preferences, leading to challenges in maintaining consistent sales throughout the year.
- Vulnerability to Pest and Disease Outbreaks: Floriculture crops are susceptible to various pests, diseases, and environmental stresses, which can affect yield and quality. Controlling pests and diseases in a sustainable manner without relying heavily on chemical inputs poses a challenge for growers and can impact production volumes and costs.
- Logistical Challenges in Transportation: Freshness and quality are critical factors in the floriculture market, requiring efficient transportation and logistics networks to ensure timely delivery to consumers. Delays, mishandling, or inadequate storage conditions during transit can result in product deterioration and losses for growers and retailers.
- Competitive Pressure from Imports: The global nature of the floriculture industry exposes local producers to competition from imported flowers, which may be produced at lower costs in countries with favorable climatic conditions and lower labor expenses. This can put pressure on domestic growers, especially those operating in high-cost regions.
- Regulatory Compliance and Certification: Compliance with regulations related to phytosanitary standards, labor practices, and environmental conservation adds complexity and costs to floriculture operations. Obtaining certifications for organic or sustainable production practices may require investments in infrastructure and resources, particularly for smaller growers.
Rising Environmental and Social Responsibility to Shape Market Trends
Consumers demand sustainably produced flowers, attributable to increasing consumer awareness regarding environmental and social impact of production and trade of floriculture products worldwide. Thus, all participants in the floriculture value chain aim adopt sustainable agricultural practices such as integrating pest management and conservation agriculture to reduce negative impact of their activities on the environment.
Consumers in the market are also willing to pay more for sustainably grown flowers. Thus, companies aim to obtain certifications and are offering fair trade, FPP, and other certified flowers to their consumers in order to improve their market position.
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Competitive Landscape
Prominent players in the global floriculture market
- Forest Produce Ltd.
- Selecta Cut Flowers SAU.
- Native Floral Group
- Tropical Foliage Plants, Inc.
- Oserian Group
- Esmeralda Farms
- Marginpar BV
- DOS GRrINGOS, LLC
- Flamingo Horticulture Ltd.
- Danziger Group
- Florensis Flower Seeds UK Ltd.
- Verbeek Export B.V.
- Florance Flora
- Others (As per Request)
Players in the floriculture industry are focusing on Asia for production and sales of commercial floriculture products, owing to significant rise in demand for low cost flowers in this region. Companies are also entering various strategic partnerships with domestic players to expand their market footprint.
Key Segments of Floriculture Industry Survey
By Product Type
- Cut Flowers
- Cut Foliage
- Plants
- Propagation Material
By Flower Type
- Rose
- Chrysanthemum
- Tulip
- Lily
- Gerbera
- Carnations
- Texas Blueball
- Freesia
- Hydrangea
- Others
By End Use
- Personal Use
- Institutions/Events
- Hotels, Resorts, & Spas
- Industrial
By Sales Channel
- Direct Sales
- Specialty Stores
- Franchises
- Florists & Kiosks
- Supermarkets/Hypermarkets
- Independent Small Stores
- Online Retailers
- Other Sales Channel
By Country
- United States
- Canada
- Brazil
- Mexico
- Germany
- United Kingdom
- France
- Spain
- Italy
- Russia
- Benelux
- South Africa
- Northern Africa
- GCC Countries
- China
- Japan
- South Korea
- India
- Thailand
- Malaysia
- Indonesia
- Australia
- New Zealand
- Others (as per request)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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