According to the latest data from Future Market Insights (FMI), the global garment steamer market is valued at USD 2,043.3 million in 2023 and is forecasted to achieve USD 3,594.9 million by 2033, with a compound annual growth rate (CAGR) of 5.8% from 2023 to 2033. The garment steamer market represents 30% to 35% of the fabric care appliances market, its parent market.
The growth of the global garment steamer market is propelled by rising innovation and consequent consumer adoption of garment steamers. Increased household income and a higher growth rate among the working-class population are driving a surge in demand for linen care appliances, contributing to the market’s expansion.
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Manufacturers of garment steamer are increasingly inclined to diversify into the market to increase their presence through various product launches. For instance, Groupe SEB introduced the Rowenta IXEO QR1020 in 2018. In spite of certain shops destocking their inventories, the company saw a rise in the demand for garment steamer in 2019.
To give all customers access to distinctive or high-quality products, the premiumization trend is bridging the gap between luxury and mass markets. Additionally, the Premiumization of the target product is providing profitable prospects for numerous companies to capitalize on, strengthening their market position.
Utilizing only materials that are 100% environmentally friendly, businesses are innovating their products. Companies are being encouraged to introduce new products to the market by the rising demand for eco-aware products in several countries. Customers have found these eco-friendly products to be appealing. Manufacturers are increasingly using eco-conscious materials in their products as opposed to traditional ones.
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Key Takeaways from the Garment Steamer Market Study
- Handheld/portable is anticipated to expand at the quickest rate, with a CAGR of 6.6% during the forecast period.
- The US holds a noteworthy value share of 75.2% in North America owing to the high penetration of key players in the region.
- India is a key market in South Asia and estimated to account for a value share of 33.7% owing to the higher spending on premium products in the country.
- Germany is expected to account for over 19.9% of market share in Europe through 2023. Germany is one of the most important market for garment steamer along with the high penetration of key players in the region.
“For manufacturers, developing new products has taken the top spot. Automation in manufacturing boosts productivity and lowers costs. The most important success factor for businesses continues to be innovation in product material and design”, Says an FMI analyst.
Who is winning?
Leading manufacturers of garment steamer are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth globally.
Leading players operating in the global garment steamer market are
- Groupe SEB
- Conair Corporation
- Pure Enrichment Company
- BLACK+DECKER Inc.
- Reliable Corporation
- 4VOO
- Koninklijke Philips N.V.
- Electrolux AB
- Panasonic Corp.
- Hamilton Beach Brands Holding Company
- Spectrum Brands
- AICOK
- Others
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Global Garment Steamer Market by Category
By Product Type:
- Handheld/Portable
- Upright/Non-Portable
By End Use:
- Household/Residential
- Commercial
By Power:
- Below 750 Watt
- 750-1000 Watt
- 1000-1500 Watt
- 1500-2500 Watt
- 2500 Watt & above
By Water Tank Capacity:
- Below 500 ml
- 500-1 Litre
- 1-2 Litre
- 2-3 Litre
- 3-4 Litre
- 4 Litre & above
By Material:
- Plastic
- Metal
- Antilock Braking System (ABS)
- Aluminium
- Stainless Steal
- Cast Iron
- Ceramic
By Sales Channel:
- Direct
- Indirect
- Hypermarket/Supermarket
- Multi-Brand Stores
- Exclusive Store
- Independent Stores
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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