The gluten-free soup market is anticipated to expand its roots at a steady CAGR of 7% between 2023 and 2033. The market is expected to have a market share of US$ 4.74 billion by 2033 while it is likely to be valued at US$ 2.42 billion in 2023
- Advanced healthcare and wellness centers with diet charts and plans are making people aware of their health conditions and body requirements. These structures also explain to the end-users to skip certain edibles that are not supposed to be healthy for the body. Gluten-free products are a part of that list.
- Gluten-free bread, cakes, and soup are expanding their market across the globe as the global anti-gluten trend rises. Furthermore, the increasing number of restaurants and outlets presenting their gluten-free items for a niche segment of people is propelling the market growth.
- High penetration of celiac diseases due to the high gluten intake adds value to the market. The increased prevalence of other diseases like bloating, weight loss, and skin rashes also pushes people to avoid food products that involve gluten in them.
- Soup is an integral part of many delicacies and is served with different local twists and flavors. The advent of gluten-free products is expected to create many opportunities for the gluten-free product industry.
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Key Takeaways:
- The United States market leads the gluten-free soup market in terms of market share in North America. The United States region held a market share of 20.4% in 2022. The growth in this region is attributed to the expanding food and beverages businesses, people being health conscious, and increasing awareness around gluten-free diets.
- Germany’s gluten-free soup market is another important market in the European region. The market held a market share of 5.0% in 2022. The growth is attributed to high tourist footfall, high-end product-based research, and the importance of soup in German culture.
- India’s gluten-free soup market thrives at a CAGR of 8.7% during the forecast period. The growth is attributed to the advent of new food culture, the spread of continental dining, and expanding international hotels and restaurants.
- China’s gluten-free soup market also thrives at a CAGR of 7.2% between 2023 and 2033. The growth is caused by the occurrence of different health conditions in people due to the gluten-intake and the popularity of gluten-free diets.
- Based on the form type, the liquid form segment held the leading market share of 31.4% in 2022. The growth is attributed to better mixing and effective usage.
- Based on category type, the vegetarian segment leads the market as it held a leading market share of 35.6% in 2022. The growth is caused by higher consumption and increased availability of different flavors.
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Competitive Landscape
The key vendors focus on enhancing protein, vitamins, and other elements in the soup to increase its nutritional value. Key competitors merge, acquire, and partner with other companies to increase their supply chain and distribution channel.
Key Players Operating in the Gluten-Free Soup Market
- Amy’s Kitchen Inc.
- The Campbell Soup Company
- ConAgra Brands Inc
- The Kraft Heinz Company
- Barilla Holdings
- Baxter Food Group
- Anderson House
- Pacific Foods
- Progresso
- Swanson
- Others
Recent Market Developments
- Amy’s Kitchen Inc. has extended its gluten-free products with new flavors of soups like organic tortilla soup, organic quinoa, kale, red lentil soup, etc.
- The Campbell Soup Company has introduced 22 beef, chicken, and vegetable broth items that can be considered gluten-free to 20ppm. These items have low-sodium and unsalted beef and chicken in them.
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Key Segments Covered in the Gluten-free Soup Market
By Form:
- Liquid Form
- Solid Form
By Category:
- Vegetarian
- Non-Vegetarian
By Packaging:
- Canned
- Pouched
- Other Packaging
By Sales Channel:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
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