According to comprehensive research by Future Market Insights (FMI), the global probiotic supplements market is poised for substantial growth, with an estimated value of US$ 7,078.1 million in 2023, projected to reach US$ 23,977.9 million by 2033 at an impressive CAGR of 13.0%. Probiotics, comprising yeasts and live bacteria, promote healthy digestion and play a vital role in maintaining the balance of ‘good’ bacteria in the gut. The market’s growth is fueled by increasing awareness of digestive health benefits and the prevalence of digestive disorders globally.
Demand Drivers:
The market has experienced a robust CAGR of 13.7% between 2018 and 2022, driven by factors such as the rising prevalence of digestive disorders and the availability of diverse probiotic supplements across multiple sales channels[1]. Probiotic supplements are gaining popularity for managing conditions like diarrhea, irritable bowel syndrome (IBS), lactose intolerance, urinary tract infections, and gum disease.
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Growing Factors:
Manufacturers are focusing on product differentiation to strengthen their positions in a market that is heading towards saturation. Innovative branding initiatives, product packaging sophistication, and catering to specific consumer preferences, such as offering probiotic supplements in fruit flavors and animal shapes, are crucial for market success.
Key Takeaways
- The estimated market value in 2022 was approximately US$ 7,078.1 million, with a projected valuation of US$ 23,977.9 million by 2033.
- The top players held a share of about 54.4% in 2022.
- The market experienced a robust CAGR of 13.7% between 2018 and 2022.
- The 13.0% CAGR from 2023 to 2033 reflects a marginal decrease in market acceleration.
- India is predicted to emerge as a prominent market for probiotic supplements, with a CAGR of 10.6% from 2023 to 2033, driven by the country’s position as the world’s top milk produce
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“Players in the global market for probiotic supplements are also focusing on developing prebiotics and postbiotics. Both prebiotics and postbiotics are aimed at maintaining proper probiotic levels for extended periods. Several companies are also combining prebiotics and probiotics in products known as synbiotics.”-Says Nandini Roy Choudhury, Client Partner at Future Market Insights
Who is Winning?
Investors in the B2B industry should closely monitor the dynamic probiotic supplements market, which is poised for substantial growth. With an estimated market value of US$ 23,977.9 million by 2033 and a diverse range of products catering to various health conditions, the market offers promising opportunities for investment and expansion
Leading players in the market right now include Goerlic Pharma, Church & Dwight Co.Inc., BioGaia AB., The Clorox Company, DR. WILLMAR SCWABE GROUP, DuPont de Nemours, Inc., i-Health, Probi AB., Inc., Jarrow Formulas, Sanofi., Lifeway Foods, Inc., NOVA Probiotics, PharmaCare Laboratories, Natural Factors, Inc., and Total Nutrition, Inc.
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Probiotic Supplements Market by Category
By Bacteria:
- Lactobacillus
- Streptococcus
- Bifidobacterium
By Form:
- Tablet
- Capsules
- Liquid
- Powder Premixes
- Gummies/Chewable
- Lozenges
- Liquid & Gels
By Function:
- Immunity & Digestive Health
- Urogenital Health
- Vaginal Health
- Urinary Tract Infections
- Pregnancy
- Weight Management
By Distribution Channel:
- Hypermarket/ Supermarket
- Specialty Stores
- e-Commerce
- Pharmacy Stores
By End User:
- Women
- Seniors
- Kids
By Region:
- North America
- Latin America
- Europe
- Middle East & Africa
- East Asia
- South Asia
- Oceania
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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