In 2023, the global self-tanning products market is estimated to be around US$ 1,142 million. According to FMI predictions, the market is expected to expand at a CAGR of 5.9% from 2023 to 2033. By following this strong growth trajectory, the market valuation is anticipated to reach US$ 2,026 million by 2033.
In 2022 and previous years, self-tanning products for women contributed to almost 65% of the market revenue. According to a July 2021 Popsugar Beauty post, nearly 60% of women in the United States use self-tanners regularly.
The market segment for self-tanning solutions exclusively for men is expected to experience robust growth through 2033. The pursuit of a sun-kissed glow is considered a significant driver for this segment during the forecast period.
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Economic progress in the nations of South America has increased spending on cosmetics which could have a positive impact on the United States market expansion. Tape Tan is a well-known organic skincare product producer in Brazil and has a large selection of self-tanners with natural intensifiers.
Market Growth:
- Steady and consistent growth: The global self-tanning products market is expected to see steady growth in the coming years, with estimates ranging from s to expand at a CAGR of 5.9% during the period from 2023 to 2033. This indicates a stable and expanding market.
- Rising awareness: Consumers are increasingly aware of the harmful effects of sun exposure, driving them towards safer alternatives like self-tanning products.
- Skincare focus: Growing focus on self-care and healthy skin routines contributes to the market’s rise, with self-tanning seen as a way to achieve a tanned look without sun damage.
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Competitive Landscape for the Self-tanning Products Market Players
Bondi Sands, L’Oréal, and St Tropez are some renowned brands that compete in the international market for self-tanning products. These market participants are concentrating on offering high-quality items to satisfy the demand for self-tanning from global consumers.
Development and marketing of specific self-tanning solutions based on regional demand would positively impact market growth. Moreover, they are concentrating on tactics like acquiring regional businesses and expenditures in research and development to expand the self-tanning products business.
Recent Developments by the Self-tanning Products Industries
It is projected that endorsement by celebrities might promote their product n in turn significantly accelerate market growth. To illustrate, St. Tropez partnered with American model and TV host Ashley Graham in April 2021 to introduce sunless tanning products.
Tess Holiday, the famous plus-size supermodel, teamed up with the celebrity spray self-tanner producer, “Island of Paradise” in July 2019. The company proclaimed this collaboration as an intent to meet consumer demand for skin-glow-enhancing products including sunless tanners.
BONDI Sands Pty Ltd. introduced an eco-friendly, true self-tanner with 100% sustainable packaging in January 2021. Bondi Sands Pure Gradual Tanning Lotion, Pure Self-tanning Sleep Mask, and Pure Self-tanning Drops are among the available products.
According to Health Club Management information, Clarins increased its outreach in Europe by opening new boutique retail locations in May 2021.
Key Players Profiled in the Self-tanning Products Market Report
- Bondi Sands Pty Ltd
- PZ Cussons Plc.
- Supernova UK Pty Ltd
- Epic Etailers LLC
- HotHouse Beauty Ltd
- Johnson & Johnson Services, Inc.
- Coty Inc.
- Edgewell Personal Care Co
- Artesian Tan
- Beauty By Earth
- Charlotte Tilbury
- Coco & Eve
- James Read
- L’Oréal SA Paris
- others
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Key Segments Covered by Self-tanning Products Industry Survey Report
by Product Type:
- Body Tanner
- Face Tanner
by Product Form:
- Self-tan Cream & Lotion
- Self-tan Gels
- Self-tan Spray
- Self-tan Oil
- Self-tan Serum
- Self-tan Mousse
- Self-tan Mist
- Self-tan Drops
- Self-tan Wipes
- Other Self-tan Products
by Skin Type:
- Normal Skin
- Dry Skin
- Oily Skin
- Combination Skin
- Sensitive Skin
- Other Skin Types
by Skin Tone:
- Very Light Tone
- Light Tone
- Medium Tone
- Deep Tone
- Very Deep Tone
by Ingredients:
- Conventional or Inorganic
- Organic or Natural
by Application:
- Men
- Women
- Unisex
by Distribution Channel
- Supermarkets or Hypermarkets
- Convenience Stores
- Brand Outlets
- Online Sales
- Others
by End-user:
- Personal Care
- Spas & Salons
- Beauty Clinics
- Others
by Region:
- North America Market
- Latin America Market
- Europe Market
- East Asia Market
- South Asia and Pacific Market
- The Middle East and Africa (MEA) Market
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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