The size of the global tinted cosmetics market is forecasted to increase from US$1,500.0 million in 2022 to US$2,290.0 million by the end of 2032. Throughout the forecast period, overall sales are expected to experience moderate growth, with a Compound Annual Growth Rate (CAGR) of 4.3%.
Trends Responsible for Increased Use of Tinted Cosmetics
- Tinted cosmetics serve the purpose of enhancing the natural glow of the skin and achieving a makeup-free appearance, aligning with the emerging trends of skinimalism and minimal cosmetics in the global fashion industry.
- Women worldwide are increasingly opting for natural-looking makeup styles, prompting the widespread use of tinted cosmetics to achieve a subtle and effortless look.
- Tinted cosmetics are preferred for their ability to cater to all skin tones and enhance the overall appearance without the need for heavy makeup application.
- The growing awareness of skin tone diversity and inclusivity is driving the demand for tinted cosmetics, as consumers seek products that can complement their natural skin color.
- The trend towards minimalism in cosmetics is influencing consumer preferences towards lightweight and versatile products like tinted cosmetics, which offer subtle enhancements while maintaining a natural aesthetic.
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The lip and cheek tints and eye tints are the next popular tinted cosmetic products. Men and women both are commonly using these products, as they are based on skin complexion. Tinted products for men include moisturizers and serums, which provide additional benefits to the skin. Due to their vast uses, tinted cosmetics are popular among customers.
However, the market is restrained by presence of counterfeit products, regulations on use of chemical ingredients in several countries, and the competition among the top manufacturing brands.
Key Takeaways from the Tinted Cosmetics Market Study
- Based on application, face cosmetics category account for around 42% share of the global tinted cosmetics market.
- By nature of product, the natural segment is expected to grow at a higher pace during the projection period.
- North America and Europe will continue to lead the global tinted cosmetics market during the forecast period.
- The U.S. tinted cosmetics market is poised to grow at a significant pace over the assessment period.
- Demand for tinted cosmetics is expected to rise at a moderate pace across South Korea between 2022 and 2032.
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“Changing fashion trends and growing penetration of social media are expected to play a significant role in boosting the tinted cosmetics market during the next ten years. Besides this, development of multifunctional products with natural ingredients will bode well for the market,” says an FMI Analyst.
Who is Winning?
Leading players operating in the tinted cosmetics
- Live Tinted
- Nykaa
- Ulta
- Tint Cosmetics
- e.l.f.
- Lab Series
- Maybelline
- Lakmé
- Oriflame
- Nivea
- Bobbi Brown
- BareMinerals
- Kosas
- Rare Beauty
- Others
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Tinted Cosmetics Category Analysis Segments
By Product Type:
- Sunscreens
- Moisturizers
- Foundation
- Cheek or Lip Tints
- Balms
- Others
By Application:
- Face cosmetics
- Cheek and Lips cosmetics
- Eye cosmetics
- Hair cosmetics
By Consumer Orientation:
- Men
- Women
- Unisex
By Nature of Product:
- Conventional
- Natural
By Distribution Channel:
- Hypermarket/Supermarket
- Specialty Stores
- Pharmacies
- Independent Stores
- Online Store
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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