In 2023, the washing machine cleaner market is poised to expand to a valuation of US$ 644 million. It is anticipated to exhibit a compound annual growth rate (CAGR) of 6.2% from 2023 to 2033, reaching US$ 1,175.25 million in 2033.
- Anticipated Significant Growth: The washing machine cleaner market is expected to witness substantial growth, despite being relatively new to the market.
- Shifting Consumer Lifestyles: Changes in consumer lifestyles and preferences, leading to higher living standards, are projected to be the primary driver behind the growth of the global washing machine cleaner market.
- Increased Clothing Consumption: The rising consumption of clothing and fashion garments worldwide is expected to drive demand for washing machines and their cleaners, thereby contributing to overall market growth.
- Global Apparel Consumption Trends: According to data from the World Bank, global apparel consumption is forecasted to increase from 62 million metric tons in 2019 to 102 million tons within a decade, indicating a significant surge in demand for clothing-related products and services.
- Marketing Strategies: Fashion and clothing brands employing attractive marketing techniques such as buy one get one free offers, seasonal discounts, gift vouchers, and others are likely to further stimulate consumption, consequently boosting the demand for washing machine cleaners.
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Washing Machine Cleaner Market: Drivers and Restraints
Changes in lifestyles and preferences of consumers, resulting in better standard of living is expected to contribute towards the growth of washing machine cleaner market. Increasing levels of disposable income of individuals is expected to fuel the growth of the washing machine cleaner market.
However, substitute products that are available at a cheaper price compared to washing machine cleaner is expected to hamper the growth of the global washing machine cleaner market.
Washing Machine Cleaner Market: Overview
The global market for washing machine cleaner market is estimated to experience a significant growth during the forecast period. Based on type, the washing machine cleaner market is segmented into tablet, one time use pack and bottled gel.
Bottled gel is expected to contribute considerable growth during the forecast period. However, one time use pack and tablets is also expected to drive the growth of washing machine cleaner market.
Based on end-user, the washing machine cleaner market is segmented into households and laundry facility. The laundry facility is expected to generate higher revenue as compared to households in the washing machine cleaner market.
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Washing Machine Cleaner Market: Regional-Wise Outlook
Geographically, the washing machine cleaner market is segmented into seven regions viz. South Asia, East Asia, Europe, Latin America, North America, Oceania and Middle East and Africa.
The North America is expected to account for the largest share in the washing machine cleaner market due to higher no. of laundry services existing in this area. Europe is expected to have the second largest market for global washing machine cleaner market. However, East Asia is expected to observe a substantial growth in the washing machine cleaner market.
On the other hand, South Asia is anticipated to experience significant growth in the washing machine cleaner market due to changing lifestyles in developing countries in this region. Latin America may experience significant growth in the forecast period.
In the Middle East and Africa the market growth is expected to be limited due to slow economic growth and underdeveloped infrastructure.
Key players
Some of the players identified in the washing machine cleaner market include:
- Tide
- Oxiclean
- Weiman
- Lemi Shine
- Glisten
- Affresh
- Summit
- Sports subs
- Clorox
- Carbona
The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology Matrix
- Value Chain
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Regional analysis of the washing machine cleaner market report includes
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa
Washing Machine Cleaner Market: Segmentation
Tentatively, the global washing machine cleaner market has been segmented on the basis of type and end user.
Based on Type
- Tablet
- One-time use pack
- Bottled gel
Based on End-user
- Households
- Laundry facility
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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