The cat’s out of the bag – the bentonite cat litter market is roaring! Projected to reach a purrfect US$ 5.57 billion by 2033, with a healthy CAGR of 5.8%, this market offers a lucrative opportunity for decision-makers in the pet care industry. Here’s why you should be a part of this whisker-wagging growth:
A Booming Pet Parent Population:
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Pet Adoption on the Rise: The global trend of pet ownership, particularly cats, is fueling the demand for effective and convenient cat litter solutions.
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Humanization of Pets: Pet owners are increasingly treating their furry companions like family, prioritizing their health and hygiene. Bentonite litter caters to this trend by offering superior odor control and clumping abilities.
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Increased Spending on Pets: With pet humanization comes higher spending on pet supplies. Position your brand as a premium and trustworthy solution for cat owners willing to invest in their feline friends’ well-being.
Natural Appeal for Eco-Conscious Consumers:
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Natural & Biodegradable: Bentonite litter’s natural composition resonates with eco-conscious consumers. Highlight the sustainable aspects of your product to attract this growing market segment.
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Environmentally Friendly Choice: Promote bentonite litter as a responsible choice for cat waste management, appealing to environmentally conscious pet owners.
Meeting the Needs of Modern Pet Ownership:
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Convenience for Manufacturers: The easy availability of bentonite clay in various regions simplifies production and distribution for manufacturers.
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Multi-Cat Mayhem: The rise of multi-cat households creates a demand for effective litter solutions. Offer high-performance bentonite litter that can handle multiple cats.
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Small Space Solutions: The growing trend of single-person households and smaller living spaces necessitates innovative litter boxes. Partner with litter box manufacturers to develop solutions that fit seamlessly into compact spaces.
A Decision-Maker’s Guide to Success:
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Natural Composition, Superior Performance: Focus on the natural aspects of bentonite litter while emphasizing its effectiveness in odor control and clumping.
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Eco-Friendly Focus: Promote the sustainability benefits of bentonite litter to attract environmentally responsible cat owners.
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Innovation is Key: Develop innovative products and partnerships to cater to the evolving needs of modern pet ownership, such as solutions for multi-cat households and compact living spaces.
Due to the greater adoption rate for cats in this region, Europe holds the leading share of the bentonite cat litter sector.
- The European Pet Food Industry Organization estimates that at least 90 million households in Europe had at least one pet in 2021, with cats being the most common breed. There are 113 million cats in Europe, and their population has remained steady.
- The adoption of cats as pets is on the rise, there is a rising need for natural and environmentally friendly cat litter products. Moreover, people are becoming more aware of the health advantages of using bentonite cat litter. All these factors have contributed to the growth of the bentonite cat litter demand in the United Kingdom.
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At the same time, the fact that cramped spaces are dissuading people from owning pets can’t be ignored. Moreover, governments all across the UK, US, Singapore are coming up with restrictions regarding sales of household pets such as dogs, rabbits, and cats. For instance – the State of New York, in December 2022, has approved legislation, thereby rendering sales of dogs, rabbits, and cats illegal.
Future Market Insights has entailed these facts with future perspectives in its latest market study entitled ‘Bentonite Cat Litter Market’. It has its team of analysts and consultants to deploy a bottom-up approach in its primary, secondary, and tertiary modes of research.
“With trend of pets’ humanization catching up, the global bentonite cat litter market is expected to grow on a good note in the forecast period”, says an analyst from Future Market Insights.
Key Takeaways from Bentonite Cat Litter Market
- North America holds the largest market share with the US being subject to an ever-increasing adoption of cats as pets. This is evident from the fact that the American Veterinary Medical Association has gone on record to state that they prefer cats over the other animals as pets. Canada is also not behind. ‘Canada Litter’ does assert that the product has exceptional clumping along with higher absorption rate.
- Europe holds the second-largest market share with close to 90 Million households all across the Europe owning a pet in the year 2021 (as stated by the European Pet Food Industry), with majority of them being cats. As of now, there are 113 Million cats all over the Europe.
- The Asia-Pacific is expected to grow at the fastest rate in the bentonite cat litter market with rising awareness about the importance of cat litter.
Competitive Analysis
- Pettex, in March 2022, came up with a new-fangled Naturecat tofu cat litter, claiming that it is made taking cats’ paws into consideration. Environmentally-friendliness is another addition.
- The UK, in July 2022, witnessed Ozzy & Dart tabling environmentally-friendly cat litter.
- India’s southern part, in January 2022, saw bentonite cat litter being traduced under ‘FiloMilo’ brand. The company intends using stones from Coimbatore for catering to growing demand for products.
- The Clorox Company, in October 2022, unveiled its cat litter manufacturing plant at Martinsburg (West Virginia). The company states that this facility would be manufacturing Fresh Step and Scoop Away cat litter and is expected to procure US$ 190 Million to local economy with 100 novel full-time jobs.
- Imerys, in June 2021, did announce expansion in the Asia-Pacific by having a new plant launched in India.
- Minerals Technologies Inc., in July 2021, did announce definitive agreement for acquiring Normerica, Inc. with the objective of expanding the product portfolio.
- Klybeck Lifesciences AG, in December 2020, did launch Flexia Cat Litter in Philippines for catering to the rising demand for bentonite cat litter going forward.
- Elsey’s, in August 2021, came up with Paw Sensitive – a litter designed for cats with sensitive paws and senior cats. It does offer superlative clumping capacity and also proves to be a ground for an ideal size of granules providing comfortable texture to the tender paws of the cat.
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Key Segments
Bentonite Cat Litter By Type:
- Calcium Bentonite
- Sodium Bentonite
- Blend
Bentonite Cat Litter By Composition:
- Clay Mix
- Clay & Silica
Bentonite Cat Litter by Distribution Channel:
- Online
- Offline
Bentonite Cat Litter by Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East and Africa (MEA)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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