The chirps of opportunity are getting louder in the bird food market! This market, valued at a healthy US$ 2,206.5 million in 2024, is projected to take flight, reaching a phenomenal US$ 3,229.5 million by 2034, fueled by a steady CAGR of 3.5%. Are you ready to spread your wings and capitalize on this flourishing industry?
Why the Bird Food Market is Your Songbird Sanctuary:
- The Conservation Calling: Growing public interest in birdwatching and conservation translates to a surge in wild bird feeding. Cater to this trend with high-quality bird food that attracts a diverse range of avian visitors.
- Quality over Quantity: Today’s consumers are discerning. Offer premium bird food options made with natural, healthy ingredients, similar to pet food, to attract quality-conscious bird enthusiasts.
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- Healthy Birds, Happy Customers: The demand for bird food formulated with essential nutrients is soaring. Eliminate artificial additives, preservatives, and fillers from your products to resonate with health-conscious consumers.
- Embrace Sustainability: Eco-conscious buyers are on the rise. Offer bird food sourced sustainably and packaged in eco-friendly materials to differentiate your brand and attract environmentally responsible customers.
Competitive Edge for Visionary Leaders:
This dynamic market demands a strategic approach:
- Know Your Birds, Know Your Blends: Develop specialized bird food blends tailored to the dietary needs of different bird species like hummingbirds, finches, or woodpeckers.
- Convenience is Key: Cater to the modern consumer by offering subscription services and online ordering options for easy and convenient bird food delivery.
- Educate and Elevate: Become a trusted resource for bird enthusiasts. Provide educational content about attracting birds, their feeding habits, and proper bird feeding practices.
- The Future is Digital: Embrace digital marketing strategies to reach a wider audience and connect with passionate bird lovers online.
- Innovation Takes Flight: Stay ahead of the curve by developing innovative bird food products that enhance the quality of life for feathered friends.
Consumers are increasingly turning to e-commerce sites to buy bird food and supplies since they can provide a large variety of products at exceptional discounts and rates.
Furthermore, e-commerce websites may assist customers modify items based on their individual needs, even if the product is not accessible in a given country’s market. Leading e-commerce sites such as Walmart, Alibaba, and Amazon provide a diverse selection of items from across the world.
Key Takeaways:
- Humanization of pets has raised consumer awareness, which has resulted in increasing expenditure on bird food.
- South America bird food market is expected to lead the global bird food market over the forecast period
- Due to the growing trend of pet-parent culture in countries such as China, Japan, India, and Korea, the Asia Pacific market is predicted to rise at a faster rate.
- Bird feeding activity is gaining popularity in developed regions such as North America and Europe.
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Who is winning?
Major players present in the bird food market are
- Wild Birds Unlimited Inc.
- Bulldog Products
- Des Moins Feed Co. Inc.
- Kaytee Products, Inc.
- Pennington Seed Inc.
- D Pet Products.
- F.M. Brown’s Sons, Inc.
- Wagner’s LLC.
- Hartz
- Mars Inc.
- Mogiana Alimentos SA
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Future Market Insights, in its new offering, provides an unbiased analysis of the global bird food market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022 to 2032.
The study divulges compelling insights on the bird food market based on by types (Seed, Feed, Treats, Suet, Others) by price range (low, medium, and premium), by bird type (wild birds, caged birds, etc), by sales channel (wholesalers/distributors, hypermarkets/supermarket, specialty stores/pet stores convenience stores, online retailers, other retail formats) & Region
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Bird Food Market Outlook by Category
By Product Type:
- Seed
- Feed
- Treats
- Suet
- Others
By Price Range:
- Economical
- Mass
- Premium
By Bird Type:
- Wild Birds
- Caged Birds
By Sales Channel:
- Supermarkets/Hypermarkets
- Pet Specialty Stores
- Drug & Pharmacy Stores
- Multi-Brand Stores
- Online Retailers
- Other Sales Channel
By End Users:
- Veterinary Specialty
- Households
- Animal Shelter
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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