The blank apparel market is anything but blank when it comes to growth potential. Valued at an estimated US$ 4,319.7 million in 2024, it’s projected to blossom to a staggering US$ 6,518.3 billion by 2034, with a healthy CAGR of 4.2%. Decision-makers in the apparel industry, take note! Here’s why the blank apparel market presents a golden opportunity:
- Riding the Sustainable Fashion Wave: Eco-conscious consumers are driving the demand for sustainable fashion. Blank apparel serves as a perfect canvas for creating customized, long-lasting pieces, aligning perfectly with this trend. By offering high-quality, ethically sourced blank garments, you can cater to this growing market segment.
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- The Power of Basics: Unprinted blank clothing remains a wardrobe staple. It allows for versatility and effortless outfit creation. By providing a diverse range of well-fitting blank apparel, you cater to a broad customer base seeking essential clothing pieces.
- Corporate Casual Takes Center Stage: The rise of smart casual workwear fuels the demand for plain, high-quality blank garments. Whether it’s for custom corporate uniforms or everyday office attire, your blank apparel can be the foundation for a professional yet stylish look.
- Direct-to-Consumer Revolution: The rise of DTC (direct-to-consumer) brands has transformed the blank apparel industry. By offering high-quality blank garments at competitive prices, you can empower aspiring designers and entrepreneurs to launch their own clothing lines.
- Embrace Innovation and Customization: The blank apparel market is not just about basic tees. Explore new fabrics, fits, and styles to cater to evolving consumer preferences. Partner with businesses offering customization services like printing and embroidery to create a one-stop shop for aspiring designers and consumers alike.
Besides the growing trend of blank athleisure wear and plain sweatshirts, a shift in customer preferences toward personalization and customization has created considerable opportunities in recent years. The need for white-label clothing items that can be customized according to a wide range of individual needs is also driving the growth of the blank apparel industry.
“Personalization and customization of plain streetwear have been an emerging trend among youths in recent years. Both established businesses and up-and-coming designers may use blank clothes to experiment with striking graphic design and catchy messages,”– Sneha Verghese, Senior Consultant for Consumer Goods and Products at Future Market Insights (FMI)
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Key Takeaways from the Global Blank Apparel Market Study Report
- The sales of blank apparel in the United States are expected to rise at a 4.1% CAGR between 2024 and 2034.
- In China, the demand for blank apparel is projected to rise at 4.4% per year till 2034.
- India is poised to witness a higher growth rate of 4.5% in sales of blank apparel during this period.
- Australia tops the list with a CAGR of 4.6% for sales of blank apparel in the country from 2024 to 2034.
Competitive Landscape for Blank Apparel Market Players
The overall market is highly competitive due to the participation of global plain fashion essential brands as well as regional generic garment industries. The intense competition has resulted in higher collaboration between bulk plain apparel producers and fashion brands these days.
Recent Developments by the Blank Apparel Manufacturers
In January 2023, the garment manufacturer Gildan Activewear started fresh branding and marketing initiatives for its three brands: Gildan, American Apparel, and Comfort Colors. The firm attempts to ‘pay homage to their strong heritage’ and ‘reinvigorate’ and ‘modernize’ the blank apparel categories by this marketing campaign. The new initiatives and campaigns, later implemented internationally, were first revealed at the Impressions Expo in Long Beach, California. Spotlight movies, social media marketing, display ads, and an updated online and social media presence are all included in the campaign materials prepared by the company.
In August 2023, the Smartex Apparel Company introduced two new designs, Style PD200: Adult Vintage Tee and Style PD1000: Adult Vintage Hoodie, under its Smart Blanks apparel line. This wholesale garment manufacturer aims to enhance and expand the versatility of Smart Blank’s clothing line with these new additions that represent its rich history of premium ring-spun combed cotton quality.
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Key Segments Covered by Blank Apparel Industry Survey Report
By Product Type:
- T-shirts & Tanks
- Hoodies or Sweatshirts
- Bottoms
- Shirts
- Others
By End User:
- Business to Business (B2B)
- Business to Consumers (B2C)
- Online Distribution Channels
- Offline Distribution Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East and Africa (MEA)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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