Candle Air Fresheners Market Set to Reach US$ 602.8 Million by 2032, Analysis Reveals

The global candle air fresheners market is forecast to grow at a CAGR of 3.6% from 2022 to 2032. The sector is expected to be worth US$ 602.8 Million by 2032, up from US$ 423.7 Million in 2022.

Candle based air fresheners remain at the top of the customer chart as the best seller in the market for an air cleaners. Candle-based air fresheners contain these aromatic compounds comprising ethanol, aqueous deionized water, and flammable hydrocarbon aerosols.

Building a case demands the higher flying and relevant air care and indoor air quality concerns that motivate the sales of air fresheners. Increasing consumer demand for scented products such as plug ins, beads; gels and candles along with the rising demand of freshners in the offices, houses to create a favourable atmosphere supports the rising market of air freshener candles. The sales of candle air fresheners are up following the increasing consumer demands for aromatherapy and the continued human lives of higher end including luxury lifestyles in everyday lives.

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Furthermore, new developments, increasing disposable incomes, changing lifestyles, and increased acceptance of luxury products are all set to benefit the scented candle air fresheners market. Furthermore, increased use of candle air fresheners in hospitals and healthcare centres as well as a preference for a high-end lifestyle, provide lucrative prospects for candle air freshener manufacturers from 2022 to 2032.

Market companies’ strategic activities have included new product releases, product differentiation, and acquisitions. Procter & Gamble, for example, has introduced a new automatic air freshener. One of the new technologies is P&G’s Sci-Fi Air Freshener. Consumers can access and control this product through a smartphone app. The product contains a motion sensor and a febreze plug that allows one of two fragrances to be released from the gadget based on the user’s preference.

Key Takeaways from the Candle Air Fresheners Market Study:

• The candle air freshener market’s residential segment is estimated to have a 65% share of the current global market and expand at a sluggish 3.4% CAGR during the forecast period.
• The medium price range product category is estimated to grow at a slow 3.7% CAGR from 2023 – 2033.
• In 2021, hypermarkets/supermarkets had approximately 23% share of the market.
• A valuation of US$ 97.7 Mn is expected for the U.S. candle air fresheners market by 2032.
• China candle air fresheners market is anticipated to expand at a sluggish 3.6% CAGR.

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“Increased prominence of maintaining healthy home and office environments has created an increased demand for candle air fresheners in the market. Moreover, highly fragmented product offerings from manufacturers in the market is appealing to consumers, which is expected to drive the market over the coming years.”- says an FMI analyst.

Who is winning?

Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd., Newell, Yankee Candles Brands are the major competitors in the market.