The facial epilator market is likely to hold a valuation of US$ 749.20 million by 2034. As of 2024, the market value is US$ 457.20 million. As individuals across the world seek affordable and convenient hair removal solutions, the facial epilator market is expected to expand by 5.10% from 2024 to 2034.
In the past few years, the beauty industry has seen tremendous transitions as people worldwide adapt to at-home beauty routines. With this growing trend and people’s emphasis on self-grooming, many beauty tech products are in the market, like facial epilators. The demand for facial epilators in the general population has been increasing due to the convenience and ease of use they offer consumers without access to sophisticated grooming equipment.
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Facial epilators’ significance has increased in the beauty industry due to their affordability and versatility. Facial epilators are less irritating on the skin than razors, making their adoption very feasible. Women of all ages form an extensive consumer base in the global facial epilators market. As beauty trends amongst men are also gaining prominence, the demand for facial epilators in the male demographic is also growing steadily.
Online retailers have significantly impacted the overall sales of facial epilators in developed and developing countries. Manufacturers and key players in the market relied on these sales channels during the pandemic when the demand for beauty products like facial epilators was at an all-time high. The booming e-commerce sector in India, China, and other countries with dense populations has substantially contributed to the growth of facial epilators in the past few years.
“Key market players must strategize their branding methods using beauty influencers and social media platforms, as they contribute 20% of the purchase. Additionally, technological integration and introducing new features are likely to benefit the market by bringing the young millennial population to the consumer pool,” opines an FMI analyst.
Key Takeaways from the Facial Epilator Market Report:
- Females dominate the end-user segment of the global facial epilator market, with an overall revenue share of 47.10%.
- Regarding distribution channels, online retailers capture 31.40% of the global facial epilator market revenue.
- Spain is the leading market for facial epilators, with a remarkable growth rate of 7.10% from 2024 to 2034.
- Spain is followed by Australia (6.80%), India (6.70%), and Singapore (6.20%) in terms of facial epilator market growth.
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Competitive Landscape of the Facial Epilator Market:
The facial epilators market is still in its early stages of development, with players comprising renowned companies with a well-established global reach and a devoted consumer base. These companies manufacture erstwhile beauty and cosmetic products that have just ventured into the beauty tech industry. Most people in developing and underdeveloped countries need more information about the benefits of facial epilators. Despite these challenges, companies are exploring new consumer groups in the global marketplace. Braun, Philips, and Panasonic are a few leading brands in the market that offer cutting-edge technology.
Key Players:
- Braun
- Philips
- Tria Beauty
- Emjoi
- Epilady
- Panasonic
- Remington
- Conair
- Wahl
- Andis
- Olay
- Silk’n
- Babyliss
- Haus Laboratories
- Vanity Planet
- SmoothSkin
Recent developments:
- In April 2023, Emjoi launched its innovative EpiLite 5-in-1 Hair Removal System, featuring various attachments designed for epilating, shaving, and trimming across different body areas.
- In February 2023, Braun revealed its Silk-expert Pro 5 IPL epilator, leveraging intense pulsed light (IPL) technology to address permanent hair growth reduction.
- In January 2023, Philips announced the launch of the Silk-épil 9 SensEpil epilator, introducing a micro-grip tweezer technology for efficiently removing even the shortest hairs, ensuring a precise and comprehensive grooming experience.
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Key Segmentations:
Based on Types:
- Wet skin epilators
- Dry skin epilators
- Foam epilators
- Dual (Wet/Dry epilators)
Based on the Formats:
- Corded
- Cordless
- Rechargeable
Based on the Distribution Channel:
- Hypermarket/Supermarket
- Convenience Store
- Specialty Store
- Online Stores
- Others (Club Stores)
Based on Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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