The global market for intimate lingerie is expected to expand its roots at a booming CAGR of 9.20% during the forecast period. The market is likely to hold a revenue of US$ 14,584.80 million. in 2024 while it is anticipated to cross a value of US$ 35,166.30 million by 2034.
Demand Soars: Fashion Meets Function
The intimate lingerie market is experiencing a surge in demand, driven by a shift in consumer preferences. Today’s consumers seek innerwear that not only looks stylish but also provides practical benefits. Multinational brands are responding by introducing a wider variety of lingerie that offers both aesthetics and functionality, particularly in the women’s segment.
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Evolving Consumer Profiles Fuel Growth
The rise of a new-age consumer is another key driver of market growth. Today’s lingerie buyer is well-educated, fashion-conscious, and quality-driven. They have increased disposable income and a clear understanding of their needs and desires. This segment primarily comprises ambitious working professionals and upper-class individuals who prioritize both style and comfort. Additionally, they recognize the practical benefits of high-quality innerwear that supports and protects the body.
Luxury Meets Comfort: Material Innovations Take Center Stage
The intimate lingerie market is witnessing a growing demand for products crafted from flexible and luxurious fabrics. Lace, cotton, nylon, silk, and sheer materials are at the forefront of this trend. Lingerie designers are increasingly incorporating embroidery, lace, and other high-quality embellishments into their creations. This focus on luxurious comfort is expected to propel market growth in the coming years.
Fashionable Functionality: A Winning Formula
Consumers are no longer satisfied with basic lingerie. Today’s market emphasizes fashionable pieces that cater to diverse purposes. The trend towards one-piece and seamless designs that offer a sleek look and ultimate comfort is a significant driver of market growth. Additionally, brands are incorporating captivating fabric designs and a wider range of colors into their product lines, further fueling consumer demand.
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Looking Ahead: A Market Tailored to Modern Needs
The intimate lingerie market is poised for continued expansion, driven by evolving consumer preferences and a focus on innovation. As manufacturers cater to the needs of the modern customer, the market is expected to witness the introduction of even more stylish, comfortable, and functional intimate apparel solutions.
Key Takeaways:
- The global intimate lingerie market is projected to reach US$35.2 billion by 2034, growing at a CAGR of 9.2%.
- Increasing demand for stylish and functional lingerie is a key growth driver.
- The rise of a well-educated, fashion-conscious consumer is fueling market expansion.
- Flexible and luxurious fabrics like lace and silk are gaining popularity.
- Consumers are seeking one-piece and seamless designs for a sleek and comfortable look.
Key Players:
- Jockey International Inc.,
- Victoria’s Secret PINK,
- Zivame,
- Gap, Inc.,
- Hanesbrands Inc.,
- Triumph International Ltd.,
- Hunkemoller,
- Bare Necessities,
- Calvin Klein,
- MAS Holdings
- Wacoal Holdings Corp.
- Chantelle
- Tailor and Circus
- HanesBrands Inc.
- Love & Lemons
- J.Crew
- Mark & Spencer
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Market Segmentation
By Product:
- Bra
- T-shirt bra
- Sports bra
- Minimizer bra
- Push-up bra
- Bralettes
- Nursing bra
- Others
- Knickers and Panties
- Briefs
- Thongs
- Boy Shorts
- Boxers
- Others
- Loungewear
- Shapewear
- Swimwear
By Material:
- Cotton
- Satin
- Silk
- Muslin
- Rayon
- Net
- Others
By Distribution Channel:
- Online Distribution
- eCommerce websites
- Company-owned websites
- Offline Distribution
- Hypermarket/Supermarket
- Brand Stores
- Retail Store
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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