The projected growth of medical tourism in Italy reflects a promising trend in the country’s healthcare sector. The estimated surge to US$ 3,532 million by 2022 underscores Italy’s increasing popularity as a destination for medical treatments and procedures. This growth is anticipated to continue robustly, with a projected Compound Annual Growth Rate (CAGR) of 10.8% from 2022 to 2032.
Several factors contribute to Italy’s attractiveness in the medical tourism market. The country is renowned for its world-class healthcare infrastructure, advanced medical technologies, and highly qualified medical professionals. Italian healthcare institutions often adhere to international standards, providing quality and comprehensive medical services.
The diverse range of medical specialties available in Italy further bolsters its position in the global medical tourism landscape. From advanced surgical procedures to specialized treatments, Italy caters to a wide array of medical needs. Notably, the country has gained recognition for its excellence in fields such as cosmetic surgery, orthopedics, fertility treatments, and wellness therapies.
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The estimated 2–5% share of the worldwide medical tourism market held by Italy indicates a significant presence in the industry. This share is a testament to the country’s ability to attract a substantial number of international patients seeking high-quality healthcare services.
As the medical tourism sector in Italy continues to expand, collaborations between healthcare providers, government initiatives, and promotional efforts may play pivotal roles in sustaining and enhancing this growth. Offering not only medical expertise but also a rich cultural experience, Italy positions itself as a holistic destination for those seeking medical treatments in a supportive and aesthetically pleasing environment.
It is crucial to monitor how the industry evolves and adapts to emerging trends, regulatory changes, and global events. As Italy solidifies its standing in the medical tourism market, stakeholders can anticipate a positive economic impact, increased job opportunities, and a growing reputation as a healthcare destination on the global stage.
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Trends Shaping the Medical Tourism Industry in Italy:
- Demand for Accessible and Quality Healthcare
Italy has had an established universal healthcare program since 1978 and thus, it houses an advanced healthcare system at present. A systematic approach to developing the novel system has helped Italy fulfill its domestic demand for healthcare and open up new opportunities for medical tourists from other countries to avail of healthcare services in the country. Surging demand for accessible and quality healthcare around the globe is projected to boost the market.
- Presence of World-class Healthcare Facilities
Italy is considered to be one of the leaders in the field of medical research owing to the presence of world-class facilities in the country. Today, the country is home to highly competent experts from a wide range of medical specialties.
Due to the influx of high-net-worth medical tourists seeking treatment for various illnesses in Italy, the medical tourism industry in the country is a highly lucrative one. Increasing demand for a luxurious experience and the need for first-rate care through treatment are set to create new opportunities for health tourism providers.
- Hassle-free Visa Procedures by Government
The European Union (EU) adopted a new norm back in 2015 that started the medical wellness tourism boom in Italy. The norm permits residents of 28 EU member states to gain access to medical care in every other member state. It has further resulted in a rat race among medical tourism service providers to offer the best healthcare.
The Italian government is focusing on developing a policy framework to initiate growth in the market and capture the majority of the share during the evaluation period. Besides, the government has started working on easing visa policies and making the process hassle-free.
- Rising Number of High-net-worth Medical Tourists
The availability of high-quality healthcare and ease of access has made Italy’s healthcare industry popular amongst medical tourists living in developing middle-income countries. These are primarily high-net-worth individuals who look for premium healthcare. The majority of medical tourists entering Italy are from Saudi Arabia, as well as developing Asian countries.
Key Players:
- Health Medical Tourism in Italy
- Meddistant
- Thrillophilia
- Turismo Medico Italia Srl
- I Viaggi dell’Ambaradan di L.C.Congressi S.r.l.
- Termetour Srl
- Medical Tourism Italy (MTI)
- Medical Center G Italy
- Osteoglobalitè
- NeoMedica Srl
- CRPS TREATMENT ITALY
- Gateway2Verona
- Istituto Prosperius
- Marco Santamaria – Studio Arce
- Campus Bio-Medico University Hospital of Rome
Competitive Landscape
Leading firms in the Italy medical tourism market are expected to focus on expanding their reach and entering newer territories across the country. Some of the others are planning to provide luxurious healthcare experiences to wealthy and affluent tourists in the country by launching novel facilities and advanced medical devices.
For instance
- Medical Tourism Italy (MTI) is a key firm in the market that offers its services globally and caters to various demands of customers.
Apart from leading companies, some of the new entrants and start-up firms are focusing on the development of cutting-edge medical devices by investing huge sums in research and development activities. A few hospitals are also aiming to deploy innovative healthcare equipment in their systems to provide high-quality care to medical tourists.
- In July 2022, Medical Microinstruments, Inc., a novel robotic solutions provider based in Pisa, raised US$ 75 Million in Series B financing. The company also declared its corporate redomicile to the USAv from Italy. The newly opened Center of Excellence facility in Pisa is set to be a hub of the firm’s manufacturing and research & development activities.
- In February 2021, Observe Medical ASA, a MedTech company based in Oslo, announced that a renowned hospital in Northern Italy has installed Sippi systems in the ICU department for clinical use. The hospital had collaborated with Observe Medical distributor based in Italy for installation.
Italy Medical Tourism Market Outlook by Category
By Treatment Type:
- Dental Treatment
- Cosmetic Treatment
- Cardiovascular Treatment
- Orthopedic Treatment
- Neurological Treatment
- Cancer Treatment
- Fertility Treatment
- Others
By Services:
- Wellness Services
- Therapeutic Services
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Consumer Orientation:
- Men
- Women
- Children
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
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