The global kombucha market is set for exponential growth, projecting a remarkable CAGR of 17.4% from 2022 to 2033. Starting at an estimated US$ 3.4 billion in 2023, the market is anticipated to reach an impressive US$17.1 billion by 2033, offering investors substantial opportunities for financial gains.
Each year, unsafe alcohol consumption kills approximately 3 million people, accounting for 5.3% of all deaths, according to the World Health Organization (WHO).
The surge in kombucha adoption is attributed to the increasing preference for natural and organic beverages. With its inherent ability to ferment yeast and bacteria, kombucha aligns with the growing demand for healthier choices among consumers. The millennial generation, in particular, is steering towards kombucha, driven by a shift towards healthier dietary habits and a move away from alcoholic beverages.
This has resulted in a shift in consumer drinking patterns towards low- and non-alcoholic kombucha drink. Consumers, particularly Millennials, are embracing a better lifestyle and prefer non-alcoholic and healthier alternatives to alcoholic beverages. This in results boosts the kombucha sales.
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Growth Factors:
The market’s growth is further fueled by the introduction of new and diverse flavors, catering to the adventurous palate of today’s consumers. Brands like Kombrewcha are capitalizing on this trend by offering enticing options such as blood orange and mango pineapple. This innovation, coupled with the convenience of packaging in cans and bottles, enhances the market’s appeal and encourages consumer purchases.
Global Market Is Adjudicated by Regular Flavored Kombucha
As more people are willing to try new things, regular kombucha is in style. Variants of flavoured kombucha bottles are selling better than ever. The market’s dominant category is regular kombucha.
By 2033, the herbs and spices category might potentially control a sizeable portion of the global Kombucha market. Since major companies concentrate on creating flavoured fermented kombucha tea with various distinctive kombucha flavors by blending herbs and spices.
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Regional Outlook
Between 2023 and 2033, North America may hold a sizeable portion of the hard kombucha market. In terms of market share, Europe trailed North America because of its robust distribution network and rising consumer awareness in the U.S. The demand for probiotic beverages and other functional beverages is expected to increase among office workers, which could fuel the rise.
During the forecast period, the hard kombucha market is anticipated to develop at the significant CAGR of 18.5% in Asia Pacific. Due to the easy manufacture of kombucha-based drinks and rising alcoholic beverage consumption. Growing health concerns among people and a number of governments increasing discretionary expenditures to promote alcohol could fuel kombucha industry expansion.
Key Takeaways
- From 2023 to 2033, the regular category may expand at a CAGR of 16.3% by flavor in the kombucha drinks market.
- The glass bottles category might develop at a CAGR of 12.0% from 2023 to 2033, according to the packaging segment.
- Between 2023 and 2033, the Chinese kombucha drinks market might expand at a CAGR of 16.8%, reaching US$ 744.8 million.
- Kombucha sales in France may have climbed at a CAGR of 15.4% by 2033 and may total US$ 773.4 million.
- By 2033, the United States kombucha drinks market is expected to grow at a CAGR of 16.3% and reach US$ 4.6 billion.
- By 2033, the United Kingdom market can have grown at a CAGR of 18%, reaching US$ 1.4 billion.
- The Germany kombucha market could have expanded at a CAGR of 22.1% by 2033 and may have amounted to US$ 2.8 billion.
Investor Outlook:
For investors eyeing the kombucha market, the long-term perspective is optimistic. Future Market Insights projects consistent sales growth of above 15%, making it a lucrative investment opportunity. As the market expands, targeting diverse consumer groups and emphasizing health benefits will be pivotal for sustained success.
Competitive Landscape
A small number of significant international players have helped to consolidate the hard kombucha market. A number of businesses, including The Coca-Cola Company, Molson Coors Beverage Company, The Humm Kombucha LLC, The Hain Celestial Group, and Revive Kombucha, are concentrating on new product releases and strategic acquisitions to grow and strengthen their businesses.
Key players, who are using a variety of methods, such as new product releases, the growth of product portfolios, and mergers and acquisitions, have a majority of the market share.
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Recent Development
- Expansion
A firm called “GT’s Living Foods” has expanded the flavour options for its synergy Kombucha line in 2021. These two new summer variations, California Citrus and Lemon Berry, have drawn interest from potential customers and helped expand the client base.
- Acquisition
Tetley Harris Food Group, which was originally a division of Tata Consumers Product firm, was fully acquired by US-based Harris Tea Company in April 2021, according to an announcement. The company strives to provide comprehensive end-to-end services to its clients.
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