The MENA POU water purifier industry size is anticipated to surpass US$ 604.7 million in 2023 and is likely to attain a valuation of US$ 1,127.90 million by 2033. The MENA POU water purifier industry share is projected to rise at a CAGR of 6.40% from 2023 to 2033.
Subscription models for consumable products like filters and cartridges allow consumers to receive regular replacements and maintenance. This business approach improves client retention and happiness by ensuring that essential replacements are delivered without the burden of manual ordering. Subscription-based consumables also contribute to a consistent income stream and long-term client connections, making them an appealing strategy for guaranteeing customer loyalty and operational stability.
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Antimicrobial materials and coatings used in water purifiers limit the growth of bacteria and germs, ensuring increased safety and cleanliness. This trend appeals to health-conscious consumers who value not only the purity of the water but also the cleanliness of the filtration system. By highlighting this characteristic, firms can address a vital component of consumer well-being, generating trust, brand loyalty, and a reputation for providing health-focused solutions.
Using AI algorithms to optimize water purification operations in real-time increases efficiency and efficacy. This technology guarantees that water treatment is customized to individual conditions and changing water quality, in line with the increasing need for sophisticated and automated solutions. Businesses can demonstrate their dedication to sophisticated technology and give consumers an improved user experience by implementing AI, gaining a competitive advantage in the industry.
Obtaining eco-certifications and environmental badges is a strategic step that demonstrates a dedication to sustainability. This method is popular among environmentally aware consumers who choose eco-friendly items. Businesses can represent their commitment to sustainable practices by obtaining such certificates and badges, promoting customer trust, and positively improving their brand reputation in an increasingly eco-conscious industry.
The incorporation of hydration monitoring capabilities allows users to establish and monitor their daily hydration goals, receive reminders, and measure their water consumption. This trend promotes optimal hydration, which helps customers achieve their health and wellness goals. Businesses that offer such features integrate their products with the health and fitness goals of today’s consumers, providing value to their offers and supporting healthy lives.
Key Takeaways from the MENA POU Water Purifier Industry Report:
- In 2022, the global industry size stood at US$ 559.8 million.
- The reverse osmosis segment captured 42.20% of industry shares in 2023.
- The UAE occupied 22.50% of industry shares in 2023.
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Recent Developments Observed by FMI:
- At a key water symposium held in the Swedish Pavilion at Expo 2020 Dubai, Bluewater, a leading innovator of premium water purification technologies and sustainable bottles, launched its leading premium residential and commercial water purifiers and sustainable bottles for the UAE and GCC industry in March 2023.
- In March 2023, Aquamax, a new reverse osmosis drinking water filter brand, was debuted in the UAE.
Note from the Analysts:
“It is clear that the MENA POU water purifiers industry is poised for remarkable growth in this era of dynamic transformation.” It is possible to solve important water quality issues while also having a significant influence on the health and well-being of individuals and communities. The players acknowledge the power of innovation, sustainability, and consumer-centric solutions to transform the landscape of water purification and access as industry experts,” says an FMI analyst.
Key Players Are:
- Straus Water
- Water Life
- LG
- Panasonic
- Samsung
- Eureka Forbes
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Key Segmentations:
By Technology:
- Reverse Osmosis
- Distillation
- Ultrafiltration
- Ultraviolet
- Activated Carbon Filtration
- Disinfection
By Product Type:
- Under-the-Counter Purifiers
- Countertop Purifiers
- Faucet-mounted Purifiers
- Pitcher Purifiers
- Tabletop Pitchers
- Refrigerator Purifiers
- Others
By Application:
- Flocculation and Coagulation
- Filtration
- Disinfection
By End Use:
- Residential
- Commercial
By Sales Channel:
- Direct Sales
- HyperIndustrys/ SuperIndustrys
- Convenience Stores
- Specialty Stores
- Multi-brand Stores
- Online Retailers
- Others
By Country:
- Saudi Arabia
- United Arab Emirates
- Turkey
- Algeria
- Bahrain
- Israel
- Rest of MENA
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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