The menstrual cup foam wash market, though a niche segment, is experiencing a surge in popularity. Estimated at around US$ 22.31 million in 2023, the market is anticipated to reach US$ 54.79 million by 2033, reflecting a robust CAGR of 9.4%. This translates to a market size that accounts for roughly 2%-5% of the global feminine hygiene market.
The increasing female population and surging number of females participating in the labor force are contributing to the market growth. Growing awareness about feminine hygiene and a growing willingness to shift toward menstrual cups have propelled manufacturers to capitalize on the emerging demand for menstrual cup foam washes. As a result, women’s intimate care products are projected to observe a significant rise over the forecast period.
Leading firms in the market are consistently updating their existing products and deploying organic or healthier ingredients to develop them. An increasing number of brands are concentrating on designing eco-friendly and naturally clean products. They are also pursuing licenses from authority figures to gain more influence in the market.
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Ongoing scientific discoveries and innovation, especially in developed countries, are projected to drive future growth in the market. In addition, the increasing migration to urban cities is resulting in heightened awareness about hygiene products among the population. In addition, companies providing hygiene products are dedicated to developing new choices for smart women by enhancing their portfolios.
Top Highlights from the FMI’s Analysis of the Menstrual Cup Foam Wash Market:
- The North American menstrual cup foam wash industry is projected to account for more than 38.90% market share in 2023.
- The Europe menstrual cup foam wash industry is expected to record a market share of above 29.40% in 2023.
- The United States menstrual cup foam wash industry attained a market share of 34.30% in 2022.
- The German menstrual cup foam wash industry bagged a value share of 8.30% in 2022.
- The Japan menstrual cup foam wash industry attained a market share of 6.50% in 2022.
- The Australian menstrual cup foam wash industry grabbed a value share of 2.20% in 2022.
- Over the forecast period, India is projected to register a CAGR of 13.20%.
- China is projected to experience a forecast CAGR of 12.40% over the forecast period.
- The United Kingdom menstrual cup foam wash industry is anticipated to register a CAGR of 8.40% over the upcoming years.
- Under the sales channel, the online retailers’ segment accounted for 16.70% value share in 2022.
- Under the capacity type, the 50 ml bottles segment recorded a value share of 38.40% in 2022.
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Key Strategies and Developments in the Market
Top merchants in the menstrual cup foam wash are zeroing in on effective promotional strategies, novel product launches, and advertisements to enhance product sales.
- In September 2019, Pee Safe introduced Menstrual Cup Travel Kit, which is specially curated for feminine needs. The kit includes one menstrual cup of small and large sizes each. The product is priced at INR 1,499. Apart from menstrual cups, the kit comprises a natural intimate wash, natural intimate wipes, and a feminine cramp relief roll.
- In August 2021, a D2C start-up named Avni introduced plant-based menstrual hygiene products. The all-new line of plant-based menstrual hygiene products includes menstrual cup wash, bio enzyme period wear liquid cleaner, and antibacterial intimate wipes. The brand has been striving to break misconceptions related to the use of cloth-based sanitary pads during periods.
Key Manufacturing Companies:
- Redcliffe Hygiene Private Limited
- The Flex Company
- BeYou
- AllMatters
- Nixit
- Saalt
- Pixie Cup
- WOW Skin Science
Menstrual Cup Foam Wash Market Segmentation:
By Capacity:
- 50ml
- 80ml
- 100ml
- 200ml
By Sales Channel:
- Modern Trade
- Convenience Stores
- Departmental Stores
- Specialty Stores
- Mono Brand Stores
- Online Retailers
- Drug Stores
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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