The global salon service market size is projected to reach US$ 2,18,448.7 million in 2024. The salon service demand is expected to witness a robust CAGR of 6.5% from 2024 to 2034. By 2034, the sales of salon services are anticipated to reach a valuation of US$ 4,10,750.4 million.
Consumer Trends and Urbanization Act as Catalysts for the Surge in Salon Service Demand
The salon service market is motivated by shifting customer tastes and lifestyles that emphasize grooming and looks. The demand for specialized salon services is forced by the ever-evolving beauty and fashion sector, known for its ongoing breakthroughs in skincare, makeup, haircuts, and nail art.
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Rising disposable income and urbanization increase consumer buying power, encouraging salon service overindulgence. The demand for salon services is driven by customer expectations and trends influenced by social media influencers and beauty bloggers. The market expansion of salon services is primarily attributed to these drivers.
The Cost-driven Pressures on Profit Margins in the Salon Service Industry
Many limitations affect the market expansion of salon services and financial success. Rent, utilities, materials, personnel, and other high-maintenance expenditures restrict a salon’s profit margins. Due to regulatory compliance and licensing requirements, salon operations tend to get more complicated and expensive.
Salon service demand is likely to be adversely impacted by external causes, consumer purchasing habits, and economic changes. There is the potential for a negative effect on the demand for salon services from shifting consumer trends and tastes, such as the adoption of natural beauty products or do-it-yourself beauty treatments.
Regional Outlook
The Asia Pacific salon service market is anticipated to expand at a swift CAGR. This is attributed to the growing middle class and their disposable income, the speed at which cities develop, and a wide range of market preferences.
Due to the increasing demand for massage and nail care services associated with facials, attracting foreign competitors, North America holds an edge in the salon service industry. The salon service market is expanding because of the diversified population in North America, which has a wide range of hair types and beauty needs. The region is frequently at the forefront of beauty and fashion trends.
The Europe salon service market possesses the second significant share, which gains from continually adopting trends and developments and an established network of training facilities and beauty schools.
“The salon service market is expanding rapidly, owing to increasing consumer grooming awareness. Demand for salon service is stimulated by escalating disposable money and shifting beauty standards. Technological improvements, personalized services, and strategic alliances are key industry trends propelling market growth for salon service.” comments an analyst
Key Takeaways
- The hair cutting segment in the service type category is to garner a share of 45.0% from 2024 to 2034.
- In the type category, the franchise outlet segment holds a market share of 44.5% between 2024 and 2034.
- India salon service industry is anticipated to boost at a CAGR of 11.3% through 2034.
- China sales of salon services are expected to accelerate at a CAGR of 9.1% until 2034.
- Germany salon service market is likely to develop at a CAGR of 5.8% through 2034.
- The United Kingdom salon service sales are likely to exhibit a CAGR of 4.3% until 2034.
- The demand for salon services in the United States is anticipated to surge at a CAGR of 3.2% during the forecast period.
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Competitive Landscape
To increase the size of their product lines and support market growth, the leading salon service vendors are heavily spending on research and development. The salon service providers engage in various strategic initiatives to expand their reach.
Notable developments in the salon service industry include increased financial outlays, the introduction of novel products, contractual obligations, acquisitions and mergers, and partnerships.
Key Players:
- Great Clips Inc.
- Regis Corporation
- Dessange International
- Ulta Beauty Inc.
- The Lounge Hair Salon
- Seva Beauty
- Dry Bar LLC
- Skin Rich
- The Leading Salons of the World LLC
- Snip-its
Noteworthy Developments
- Perfect Corp., a prominent augmented reality beauty technology business, is partnering with L’Oreal USA in February 2023 to develop an AR-powered virtual try-on experience for L’Oreal’s hair care products. The experience allows users to try various hair colors and styles using their smartphone or tablet.
- Regis Corporation announced in June 2022 that it has teamed with Zenoti. Zenoti is set to become the exclusive salon technology platform for all Regis brands. Zenoti is helping Regis provide a new digital experience to its three million salon customers monthly through this partnership.
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Key Segments
By Service Type:
- Hair Cutting
- Nail Care Salon Services
- Skin Care Salon Services
By End User:
- Salon Services for Men
- Salon Services for Women
By Type:
- Franchise Outlet
- Independent
By Region:
- North America
- Latin America
- Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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