A recently revised report by FMI paints a refreshing picture of the Saudi Arabia drinking water industry, estimating its current value at US$ 5,717.70 million in 2024. Driven by the critical need for safe and readily available drinking water, both during normal times and emergencies, the market is projected for a surge in demand. Sales are anticipated to climb at a steady CAGR of 7.9%, reaching a peak of US$ 12,229.10 million by 2034. This signifies a significant growth trajectory for the industry in the coming decade.
As per Future Market Insights (FMI), bottled water has gained wider acceptability across Saudi Arabia over the years. Consumption of functional drinking water is predicted to increase as instances of problematic/contaminated water supplies remain high. Hence, introduction of bottled water with minerals, vitamins, and flavors is improving the demand in the Saudi Arabia drinking water market.
Growth in the market is underpinned by increased bottled water purchases by the working population in the country to gain more nutrition and safe potable water. Moreover, innovation concerning mobility and portability of bottled water packaging will also the demand for bottled water.
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As a result, premium bottled water is generally accepted by local customers in the country. It has less sodium and higher mineral content and is packaged in either plastic or glass bottles. It is more expensive than regular bottled water but less expensive than foreign brands, persuading people to develop good habits and use premium bottled water.
Moreover, increased consumption of premium bottled water by restaurants is being observed in the country since it is not common to serve tap water. This is predicted to uplift the demand for premium bottled water over the forecast period.
Key Takeaways from the Saudi Arabia Drinking Water Market Study
- Online sales segment is the most lucrative sales channel and is expected to witness fastest growth in the market.
- Based on product type, functional segment is anticipated to account for significant share in the drinking water market.
- In terms of packaging type, PET bottles are more preferred over plastic bottles to reduce the carbon footprint in the country.
- By water resources, desalinated seawater and groundwater segment is expected to witness fastest growth over the upcoming decade.
“Key providers in the drinking water market are focusing on increasing their footprint by introducing natural and premium products with a variety of flavors and options. Moreover, they are also investing in marketing strategies to increase the awareness of water hygiene and water consumption.” Says an FMI analyst.
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Who is winning?
Leading manufacturers of Saudi Arabia drinking water market are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of drinking water market in Saudi Arabia.
Major players present in the Saudi Arabia drinking water market are
- Nestlé S. A.
- Hayat Water
- Al Hada Water Co. Ltd.
- Naqi Water
- Arwa
- Dome
- Tania
- Berain
- Al-Qassim Healthy Water
- Hana Water
- Al Ain Water
- Dala Company
- Fayha Water
- Safawater. qa
- Aquafina (PepsiCo, Inc.)
- Najed
- Nova
- Manahel
- Safa
- Mazen
- Al-Manhel
- Other (as per request)
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Saudi Arabia Drinking Water Market by Category
By Product Type:
- Still Drinking Water
- Carbonated Drinking Water
- Flavoured Drinking Water
- Functional Drinking Water
- Spring Water
By Water Resources:
- Surface Water
- Groundwater
- Renewable Groundwater
- Non-renewable Groundwater
- Non-Conventional Water Resources
- Desalinated Seawater
- Treated Wastewater
By Bottle Capacity:
- 100-300 ml
- 300-750 ml
- 1,000-1,500 ml
- 5,000 ml
- 15,000 ml
- 15,000-20,000 ml
- More than 20,000 ml
By End-User:
- Commercial
- Quick Service Restaurants
- Fine Dining
- Casual Dining
- Cafes
- Bars/Pub
- Residential
By Packaging Type:
- PET Bottle
- Glass Bottle
- Stand-up Pouches
- Retort Pouches
By Sales Channel:
- Direct
- Indirect
- Hypermarkets/ Supermarkets
- Departmental store
- Convenience Store
- Online Retailers
- Drug Stores
- Other Sales Channel
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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