The smart hair brush market is brushing its way to a bright future! Analysts predict a steady growth trajectory, with a Compound Annual Growth Rate (CAGR) of 5.8% expected during the forecast period. This translates to a market value reaching a healthy US$477.8 million by 2032, up from US$257 million in 2021.
Smart Hairbrushes: Brushing Up for Growth
- Competition Heats Up: The smart hairbrush market is getting a healthy dose of competition! New players are entering the scene, offering a wider variety of brushes at attractive prices. This makes smart haircare more accessible to a global audience.
- Tech Meets Haircare: The Internet of Things (IoT) is revolutionizing personal care. Companies are leveraging wireless technology to create smart devices, and smart hairbrushes are a prime example. Consumers are increasingly embracing these smart gadgets to enhance their daily routines and feel more connected.
- Self-Diagnosis Revolution: Tech-savvy consumers are leading a trend in smart hairbrush sales. These connected individuals are turning to mobile apps and smart devices for self-diagnosis of haircare concerns, making smart hairbrushes a valuable tool.
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Smart Hairbrushes: Brushing Up on the Beauty Revolution
Tech Takes Over the Bathroom Shelf: Connected devices are shaking up the beauty industry! Personal care companies are racing to develop smart products that bring the salon experience home. Smart hairbrushes are at the forefront of this trend.
Perfecting Your Haircare Routine: Consumers’ desire for premium products, evolving trends, and changing buying habits are fueling the smart hairbrush market. These factors point to a future where smart devices will play a major role in hair and skincare routines.
The Rise of Personal Grooming: Several factors are driving demand for smart hairbrushes:
- Increased Focus on Personal Grooming: People are prioritizing self-care, creating a market for innovative tools.
- Shifting Lifestyles: Busy lives create a need for efficient personal care solutions.
- Growing Spending on Personal Care: Consumers are willing to invest in premium products that enhance their routines.
- Expanding Hair Care Market: The overall hair care market is flourishing, creating a fertile ground for smart hairbrushes.
Challenges and Opportunities:
- Price Point Hurdle: High costs compared to traditional brushes may limit adoption.
- Competition Conundrum: Currently, limited competition exists, presenting an opportunity for new entrants to capture market share.
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Global Smart Hair Brush Market: Regional Outlook
The smart hair brush market is anticipated to register significant growth across all the regions during the forecast period. The smart hair brush market is classified into seven key areas: North America, Europe, Latin America, East Asia, South Asia, Oceania, and the Middle East & Africa.
North America is expected to be the leading markets in the global smart hair brush market followed by Europe owing to high per capita spending, consumer awareness about personal hygiene, and high demand for premium products.
South Asia and East Asia smart hair brush market is expected to account healthy CAGR during the forecast period owing to high potential customers along with various companies entering into the market with a strategic partnership with domestic players. MEA is likely to offer attractive opportunity in the global smart hair brush market in the coming years.
Global Smart Hair Brush Market: Key Players
The prominent players operating in the global smart hair brush market are L’Oréal S.A. and Withings.
Global Smart Hair Brush Market: Key Developments
- In 2017, Kerastase and Withings Company introduced the world’s first smart hair brush- ‘Kerastase Hair Coach’ at CES 2017 event, to provide consumers with a data-driven way for improved hair care.
- Companies developed the innovative smart hair brush in collaboration with L’Oréal’s research and advanced technology Incubator. The smart hair brush features with advanced sensors, innovative product design, and signal analysis algorithms to monitor and scores the hair quality during use.
Market Segmentation
On The Basis Of End-User:
- Salons & Spas
- Hotels & Resorts
- Residential
- Others
On The Basis Of The Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Outlets
- Multi-Brand Stores
- Beauty Specialist Stores
- E-Retailers
- Others
By Region:
- North America (USA, Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, United Kingdom, France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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