The South Korea sports tourism market is poised to achieve significant milestones, with an estimated value of US$ 7,152 million in 2022. According to recent market research, the demand for sports tourism in South Korea is projected to experience a robust 6.5% Compound Annual Growth Rate (CAGR) during the forecast period. Despite challenges posed by the COVID-19 outbreak, the market is expected to fully recover by 2022 as vaccination campaigns progress and global travel restrictions ease.
Key drivers fueling the growth of the South Korea sports tourism market include a rising health-conscious population actively engaging in sporting activities, coupled with the global passion for sports. The market holds a substantial share, representing 10 to 12% of the worldwide sports tourism market.
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The nation’s success in hosting major sporting events, including the 1988 Seoul Olympics, co-hosting the 2002 FIFA World Cup with Japan, and the 2018 Winter Olympics in Pyeongchang, has significantly contributed to socio-economic development. These events have catalyzed infrastructural advancements, such as the Incheon International Airport, and fostered job creation and skills development through volunteerism.
Government Initiatives and Strategic Hosting Drive Growth
Government support plays a pivotal role in propelling the South Korea sports tourism market. Major sports events are strategically promoted across the country, showcasing economic development beyond the capital city of Seoul. Winning the right to host major sporting events serves as a catalyst for change, breaking down cultural stereotypes and highlighting the nation’s diversity in arts, culture, heritage, music, and dance.
Incheon, as the nearest international gateway city after Seoul, has witnessed substantial expansion and aims to become one of the world’s top distribution hubs. Government efforts also include ensuring reliable and balanced tourism descriptions about the country are disseminated internationally.
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Island Contributions to Market Growth
Natural islands, such as Jeju and Muju, play a crucial role in contributing to the growth of the South Korean sports tourism market. Infrastructural developments on these islands, including PGA standard golf courses and first-class stadiums, attract sports enthusiasts. Events like the Jeju International Ironman Korea and the establishment of Taekwondo Park in Muju contribute to the overall expansion of the sports tourism market.
Category-wise Insights: Online Booking and Middle-aged Tourists Lead
Online booking dominates the South Korea sports tourism market, with tourists preferring the convenience of direct, hassle-free digital transactions. The 26-35 age group is expected to lead in tourist numbers, with a preference for recreational and adventure activities, driving the demand for sports tourism.
Popular Sports and Strategic Alliances
Taekwondo stands as the national sport of South Korea, with football and baseball being the most popular among South Koreans. To diversify the sports tourism market, travel companies are forming strategic alliances and partnerships, enhancing offerings to attract a broader range of travelers.
Key Players
- MyRealTrip
- Tripstore
- Creatrip
- TNDN
- Tripbtoz
- OnlineTour
- Discover Seoul Travel PASS
- Incheon Tourism Organization
- Halalroad
- JEJU TOURISM ORGANIZATION
- Ministry of Culture
- Sports and Tourism
- Super Bike Tour Seoul
- Danyang Paragliding
- Others.
South Korea Sports Tourism Market by Category
By Sports Type:
- Football/Soccer
- Cricket
- Motor sports
- Basketball
- Others
By Sports Tourism Type:
- Sports Event Tourism
- Nostalgia Sports Tourism
- Active Sports Tourism
- Passive Sports Tourism
By Consumer Orientation:
- Men
- Women
- Children
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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