The global produce packaging market is expected to have strong demand, with a forecast valuation of US$ 34,470.9 million in 2023 and US$ 44,447.6 million by 2033. Between 2023 and 2033, produce packaging sales are expected to grow at a consistent 2.6% Compound Annual Growth Rate (CAGR), according to Future Market Insights (FMI).
A number of developments are influencing the market for produce packaging and determining how quickly it will grow. A notable trend is the escalating demand for fresh and organic food products. As consumers increasingly prioritize health and environmental concerns, their inclination towards fresh and organic food choices has soared. Consequently, this surge in demand for such products has directly propelled the need for efficient produce packaging solutions, a trend that is expected to perpetuate market growth.
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The growing tendency of consumers choosing more plant-based and gluten-free food items is another important development affecting produce packaging sales. Fresh produce consumption has surged as vegetarian, vegan, or specialty diets gain popularity. This change in diet in turn fuels the need for produce packaging materials, which expands the market even further. The produce packaging sector is expected to thrive as long as these trends continue to shape customer preferences.
One significant trend that is becoming more and more popular in the produce packaging business is blockchain product packaging. Blockchain data storage makes fraud, hacking, and system changes extremely difficult or impossible. Blockchain makes it possible for customers and businesses to track products back to their place of origin. It’s as easy as putting a QR code on a package to get information quickly. This smart feature has increased transparency and quality assurance for customers, which is why many companies have already adopted blockchain for the same reason.
Key Takeaways
- The corrugated boxes segment held a share of 35.5% in 2022.
- Market growth is expected to be driven by the rising demand for fast food.
- Japan produce packaging market is expected to record a CAGR of 6.3%.
- The demand for produce packaging is likely to be slowed down by quickly changing technologies and rising costs of raw materials.
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Growth Drivers in the Produce Packaging Industry:
- Sustainability and Eco-friendly Packaging: The increasing global awareness of environmental issues is driving a shift towards sustainable and eco-friendly packaging solutions in the produce industry. Companies adopting biodegradable and compostable materials for packaging are likely to experience growth as consumers prioritize environmentally responsible choices.
- Technological Advancements: Innovations in packaging technologies, such as modified atmosphere packaging (MAP) and smart packaging, enhance the shelf life of fresh produce and provide real-time information on product freshness. These technological advancements contribute to reducing food waste and increasing the efficiency of the supply chain.
- E-commerce and Direct-to-Consumer Sales: The rise of online grocery shopping and direct-to-consumer sales channels has increased the demand for effective and visually appealing produce packaging. Packaging that ensures the safety and freshness of products during transit plays a crucial role in the success of e-commerce platforms, driving growth in the produce packaging market.
- Consumer Convenience and Safety: Packaging solutions that prioritize convenience, such as easy-open and resealable options, are gaining popularity. Additionally, with a growing emphasis on food safety, packaging that prevents contamination and ensures the integrity of fresh produce is becoming a key driver in the market.
- Globalization of Supply Chains: The globalization of supply chains has led to an increased need for packaging that can withstand longer transportation times while maintaining the quality of the produce. Packaging solutions that offer durability, protection, and preservation capabilities are essential for supporting the extended reach of the produce industry.
Industry Trends:
- Minimalist Packaging Designs: A trend towards minimalist and aesthetically pleasing packaging designs is emerging. Consumers are drawn to clean and simple packaging that reflects transparency and authenticity, aligning with the growing preference for natural and organic produce.
- Smart Packaging Integration: The integration of smart packaging features, such as QR codes, RFID tags, and sensors, is on the rise. These technologies provide consumers with real-time information about the origin, freshness, and quality of the produce, enhancing transparency and traceability throughout the supply chain.
- Customization and Personalization: Brands are increasingly adopting customizable and personalized packaging to meet the diverse preferences of consumers. Packaging that allows for branding flexibility and unique designs tailored to specific products or occasions is gaining popularity in the market.
- Focus on Recyclability and Circular Economy: The push towards a circular economy is influencing the produce packaging industry, with a focus on recyclable materials and closed-loop systems. Companies are adopting packaging solutions that promote recycling, reduce waste, and contribute to a more sustainable supply chain.
- Increased Emphasis on Hygiene and Safety Features: The COVID-19 pandemic has accelerated the demand for packaging solutions that prioritize hygiene and safety. Antimicrobial coatings, touchless packaging options, and tamper-evident features are becoming more prevalent as consumers seek reassurance regarding the safety of their food products.
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Key segments
Application:
- Food Grains
- Vegetables
- Fruits
End User:
- Growers/Shippers
- Re-packers
- Retail Stores
Packaging Type:
- Corrugated Boxes
- Bags & Liners
- Plastic Containers (Cups, Tubs, Bowls, etc.)
- Trays
- Other Packaging (Plastic Film, Molded Pulp Containers, Wooden Crates, etc.)
Region:
- North America
- Latin America
- Europe
- Asia Pacific excluding Japan (APEJ)
- The Middle East & Africa
- Japan
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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