The global zero calorie chips market size is anticipated to be valued at US$ 2,102.0 in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 6.9% from 2023 to 2033, touching a valuation of US$ 3,946.8 million by 2033. Rising demand for health and nutritional foods is a key factor pushing sales of zero calorie chips globally, as per FMI.
Over the years, zero calorie chips have gained increasing popularity as they are considered healthier than normal chips. These chips are effective in weight management due to their very low-calorie content. Thus, consumer awareness of lifestyle-related diseases will continue to boost the demand for healthy products like zero calorie chips during the forecast period.
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Key Takeaways:
- The United States market showed an immensely high CAGR of 6%. This could be due to the rising awareness of obesity within the consumer group.
- FMI calculated that the market in Germany rose at a value share of 3% in 2022.
- The Japanese market rose at a comparatively lower market value of 3% in 2022.
- By 2033, the zero calorie chips market in Australia is likely to expand at a CAGR of 0%.
- The market in China is likely to progress at a CAGR of 3% during 2033.
- Indian zero calorie chips market is likely to rise at a steady CAGR of 3.3% through 2033.
Competitive Landscape:
With the heavy competition in the zero-calorie space, top companies proceed by transforming the space by introducing lesser calorie-intensive snacks, ensuring that the snacks are as satisfying and comparable as potato chips, and making consumers feel good about their choices. Many brands are also trying out newer advertising methods to promote themselves.
- Popchips
Popchips is a snack brand that uses gluten-free, non-fried, vegan ingredients to manufacture snacks that are completely crave-able. They mainly manufacture rice chips and potato chips popped using heat and pressure. This ensures that the chips are deeply satisfying. They use oleic oils and ethically sourced spices. This ensures they have significantly lesser fat and calorie content than other fried chips.
- The Kellogg Company
The Kellogg Company has released a line of pre-portioned, single-serve healthy snacks which help in controlling calories. Their website also offers tips and ideas for people who crave snacks to keep their calories under control. They have also released the Special K Cranberry bar, breakfast bars, cookies, and many more such items which are healthy and delicious.
- Frito-Lay North America, Inc.
Frito-Lay has released a line of snacks called SMIPLY snacks, which boast of great taste, with no artificial flavoring, and have reduced fat content. The chips also have added nutrients, such as Vitamin D, Calcium, Iron, Potassium, and many more.
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Global Zero Calorie Chips Market by Category
By Source:
- Potato
- Tapioca
- Tortilla
By Distribution Channel:
- B2B
- Quick Service Restaurants
- Coffee Shops
- B2C
- Online Stores
- Store based Retailing
- Convenience Stores
- Store based Retailing
- Convenience Stores
- Hypermarkets/Supermarkets
- Specialty Stores
- Discounters
- Small Grocers
By Price Range:
- Economy
- Midrange
- Premium
By Packaging Type:
- Pouches
- Box
- Combination pack
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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