The authentication and brand protection market is poised for significant growth, with its size expected to increase from US$ 2.9 billion in 2024 to US$ 6.5 billion by 2034. Over the next decade, a promising 8.3% CAGR in the adoption of authentication and brand protection is projected to drive this expansion.
The market is set to grow because more people are embracing upscale living due to rapid urbanization and industrialization. As consumer goods, electronics, personal care, cosmetics, and healthcare sectors thrive, so does the risk of theft, counterfeiting, and brand infringement. The expansion of these industries fuels the demand for robust authentication and brand protection measures to safeguard against such activities, making it a key driver for market growth.
The authentication and brand protection market is primed for expansion due to the explosive growth of the eCommerce industry. With a solid internet infrastructure and a growing preference for digital platforms among consumers, eCommerce has flourished globally. As more brands flock online to reach a wider audience, it has opened doors for counterfeiters to replicate products. This has spurred the demand for advanced brand protection measures. The surge in online activity and the escalating risk of fraud amplify the demand for technologies and solutions that safeguard brands from counterfeiters. This, in turn, drives the market for authentication and brand protection.
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North America, particularly the United States, is poised to lead the authentication and brand protection market. The explosive growth of eCommerce has transformed the shopping landscape, but it has also led to an increase in pirated and counterfeit products in the region. Counterfeiters exploit eCommerce supply chains, from marketing to distribution channels, which has become a key catalyst for the surge in demand for authentication and brand protection solutions in North America.
“Recent technological advancements like blockchain, advanced machine learning, and holographic labels are revolutionizing brand protection. These innovations offer robust authentication solutions, ensure product integrity, and thwart counterfeiters. With additional authentication technologies such as RFID tags, QR codes, and digital watermarking, the future of authentication and brand protection market expansion is poised for exponential growth.” according to the chief analyst at FMI.
Key Takeaways from the Authentication and Brand Protection Market
- Between 2019 and 2023, the authentication and brand protection industry recorded a CAGR of 10.5%.
- The United States dominates the authentication and brand protection industry with a projected 8.4% CAGR from 2024 to 2034, driven by the increasing adoption of advanced anti-counterfeiting technologies and the rising awareness among consumers about the importance of genuine products.
- China’s authentication and brand protection industry is projected to follow closely, with an estimated 8.7% CAGR through 2034, attributed to the government’s efforts to combat counterfeit goods and massive investments in cutting-edge authentication technologies.
- The authentication and brand protection market in the United Kingdom is likely to show a 9.6% CAGR between 2024 and 2034, influenced by increasing regulatory scrutiny and the integration of innovative technologies to combat counterfeit goods and safeguard brand reputation.
- Japan’s authentication and brand protection industry is projected to develop at 9.8% CAGR through 2034, propelled by stricter enforcement of intellectual property laws and advancements in authentication technologies.
- The South Korea authentication and brand protection industry is likely to exhibit a 9.5% CAGR from 2024 to 2034, impacted by the government’s initiatives to tackle counterfeit goods and the growing demand from consumers for genuine products.
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Key Players’ Strategies for Success in the Authentication and Brand Protection Market
Here are some key strategies that players in the authentication and brand protection industry employ for success:
- Embrace leading-edge authentication technologies to stay ahead
- Foster international partnerships to address cross-border counterfeiting challenges effectively
- Comply with regional and global regulations governing brand protection and authentication
- Utilize data analytics to detect patterns and trends
- Build a strong brand identity that communicates trust and authenticity to consumers
- Implement secure authentication measures throughout the entire supply chain to minimize vulnerabilities
Recent Developments in the Authentication and Brand Protection Market
Giesecke + Devrient (G+D) launched a new authentication system called SIGN in August 2022 to combat counterfeiting and product and trademark piracy. SIGN utilizes cutting-edge micro-optics technology to provide quick and easy product identification.
Antares Vision and Edgyn teamed together in August 2022 to provide a complete authentication solution that is going to help in the fight against counterfeiting in the pharmaceutical sector.
Key Segments in the Authentication and Brand Protection Market Report
By Technology:
- Overt
- Covert
- Digital
- Forensic
By Authentication Mode:
- Smartphone
- Blockchain
By Offering:
- Security Labels and Inks
- Holograms
- Barcodes
- RFID/NFC
- Authentication Chips
- QR Codes
By Application:
- Electronics
- Pharmaceuticals
- Automobile
- Food & Beverage
- Apparel
- Luxury Goods
- Cosmetics
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East & Africa (MEA)
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Author:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management a consumer electronics will likely remain the leading end-use sector cross verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client’s requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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