The B2B sports nutrition market is experiencing significant growth, with a projected market value of US$8.25 billion by 2033. This translates to a compelling CAGR (Compound Annual Growth Rate) of 7.35%, indicating a thriving industry fueled by a growing demand for fitness and performance enhancement.
Key Drivers of Market Growth:
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Athletes and Fitness Enthusiasts: Athletes and fitness instructors remain core drivers of the B2B sports nutrition market, seeking high-quality nutritional products to optimize their performance and recovery.
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Fitness Industry Boom: The flourishing fitness industry, with a surge in gyms and fitness centers, creates a strong demand for B2B sports nutrition products. These facilities offer personalized training programs often incorporating sports nutrition plans, creating a lucrative market for B2B suppliers.
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Health-Conscious Consumers: The growing consumer preference for healthy and fit lifestyles fuels the demand for B2B sports nutrition products. As more people prioritize their well-being, the market for performance-enhancing and recovery-focused nutritional solutions expands.
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Growth Catalysts
A larger consumer base may evoke market expansion.
The B2B sports nutrition industry may expand as the expanding consumer base, which includes people who want healthy lifestyles but aren’t athletes or bodybuilders. Numerous customers who use sports nutrition products to meet their daily nutritional needs rather than for physical activity may rise over the projection period.
Sports nutrition items are predicted to be freely accessible owing to the expanding retail channel, supporting B2B sports nutrition market growth.
- Customers made online purchases from American retailers for US$ 601.75 billion in 2019, up 14.9% from US$ 523.64 billion in 2018. The United States Department of Commerce provided this information.
The expansion of the retail channel is anticipated to strengthen the B2B sports nutrition industry.
Commodities Prices Have Soared Substantially
High material prices, weak economic conditions, and a lack of suitable insurance systems all impede global adoption of B2B sports nutrition solutions. As a result, developing new low-cost solutions and strengthening market penetration efforts in these areas may present appealing growth prospects for B2B sports nutrition manufacturers.
Due to the changing lifestyles of Asians sports nutrition food to hold the remarkable B2B sports nutrition market share. As a result, consumer participation in sports is a main determinant of the sports nutrition sector. The growing snacking habit among the country’s health-conscious consumers increases demand for sports nutrition, notably energy and protein bars.
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Looking Toward on Europe
European B2B sports nutrition market to have the maximum CAGR owing to the region’s growing awareness of the need of maintaining a healthy lifestyle. The expanding number of athletes and sports enthusiasts in Europe is pushing up B2B sports nutrition demand.
Demand for creative, novel, and proven compounds that aid in endurance and muscle building is projected to stimulate demand for sports nutrition products in Europe. Online sales channels are being established to provide consumers with greater accessibility and feasibility, which might significantly fuel the regional market
Pivotal Insights
- In 2023, North America accounted for more than 63% of total sales.
- The quicker CAGR is anticipated for the Europe region between 2023 and 2033.
- By application, the recovery category dominated the market in 2023, accounting for a revenue share of around 25%.
- The gym sector generated a record market share by distribution channel of about 69% in 2023.
Market Participants of Prominence
Abbott, PepsiCo, Glanbia Plc, Herbalife International of America, Inc., The Hut Group, Iovate Health Sciences, Cardiff B2B Sports Nutrition Limited, MUSCLEPHARM, The Bountiful Company, General Nutrition Centers, Inc., Post Holdings, Inc., Clif Bar & Company, and Science in Sport make up the prominent stakeholders profiled in the B2B sports nutrition market.
To increase market dominance, essential B2B sports nutrition manufacturers are implementing business tactics such as various product offers, collaborations and agreements, and new product launches. Almost all of the B2B sports nutrition manufacturers have lately announced new items to expand their product line.
Prominent Advancements
Acquisition
- Abbott and Cardiovascular Systems, Inc signed a definitive agreement in February 2023 for Abbott to purchase CSI, a medical device firm with a revolutionary atherectomy system utilised in the treatment of peripheral and coronary artery disease.
- Glanbia Co-op approves acquisition of 40% stake in Glanbia Ireland in December 2021.
- In October 2018, the global nutrition firm agreed to purchase SlimFast and other brands from the owners of KSF Holdings LLP and HNS Intermediate Corporation for $350 million.
Announcement
- Abbott today announced FDA clearance of the company’s EternaTM spinal cord stimulation (SCS) device, the smallest implantable, rechargeable spinal cord stimulator currently available on the market for the treatment of chronic pain, in December 2022.
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Key Segments
Business-to-Business Sports Nutrition by Application:
- Endurance
- Strength Training
- Muscle Growth
- Recovery
- Energy
- Weight Management
- Immunity Enhancement
- Cognitive Repairment
Business-to-Business Sports Nutrition by Distribution Channel:
- Gyms
- Fitness Studio
- Sports Academies
Business-to-Business Sports Nutrition by Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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