According to FMI’s analysis, the cat food market is projected to grow at a 3% CAGR over the estimated period. By 2023, the industry is expected to reach a market value of US$ 44,744 million.
Government regulations play a significant role in influencing the cat food industry by regulating available cat food products within countries. To meet the specific dietary requirements of cats, companies are increasing their investments in cat food research and development.
The growing consumer inclination towards purchasing premium products for their cats is prompting companies to introduce a range of premium cat food products. These premium offerings boast enhanced nutrition content and contribute to improved pet living standards, thereby driving market expansion. As pet adoption rates continue to rise, the trend of pet food premiumization is gaining momentum, signaling a positive market outlook in the foreseeable future.
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The demand for cat food is also rising on account of more people opting for no kids, thus propelling a trend toward pets as a substitute. Additionally, a surge in dual-income families and old-age couples is leading to a higher cat adoption rate.
Cat food manufacturers are also shifting toward developing vegan cat food to end the ethical dilemma of vegetarians and the vegan population. Manufacturers are enhancing their production units and diversifying cat food to meet the emerging demands of pet owners.
The availability of cat food on e-commerce sites has led to consumers’ ability to buy foods without any physical barrier. Customers can compare and evaluate the prices and benefits of the products from the comfort of their homes before making a purchase.
Top Highlights from the FMI’s Analysis of the Cat Food Market:
- The United States cat food industry is projected to be more than 32% in 2023.
- In the year 2022, the German cat food industry gained a market value of 10%.
- The Japanese cat food industry is expected to gain more than 0.8% market share in the coming years.
- The United Kingdom cat food industry is projected to expand at 7.5% CAGR over the forecast period.
- The Chinese cat food industry is anticipated to expand at a CAGR of 6.7% over the forecast period.
- The India cat food industry is expected to register a CAGR of 4.5% in the next ten years.
- Based on nature, the conventional segment acquired a maximum market share of 75% in 2022.
- Based on the source, the animal-derived segment gained 68.60% market share in 2022.
- Under the product type category, the kibble/dry category formed 35% of the overall market.
- Based on pet type, the kitten segment gained a 35% market share in 2022.
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Market Watch: New Innovations in the Market
- Mars Petcare obtained NomNomNow Inc. in January 2022. The latter is a D2C fresh pet food brand headquartered in Tennessee, United States that sells fresh food, supplements, and cat treats. Mars Petcare integrated the brand into its Royal Canin division.
- Hill’s Pet Nutrition and Boulder-based company revealed in November 2021 an industry-first collaboration to create a substitute for one of Hill’s most popular meat proteins, especially to meet the cats’ dietary needs.
- Beaphar procured Pet Food UK, a super-premium pet food firm, in December 2021. The company’s key brands are ‘Meowing Heads’ and ‘Barking Heads’ for cats and dogs, respectively. This acquisition has invigorated the firm’s extant product line and distribution channel.
Key Players in the Market
- Evanger’s Dog & Cat Food Company, Inc.
- Mars Incorporated
- Purina
- Hill’s Pet Nutrition
- Affinity Petcare SA
- Nutro Products Inc.
- Dave’s Pet Food
- Boulder Dog Food Company
- Rollover Pet Food Ltd.
- Real Pet Food Company Pty Ltd
- Freshpet
- Burgess Group PLC
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Cat Food Industry by Category
By Nature:
- Organic
- Monoprotein
- Conventional
By Source:
- Animal Derived
- Fish
- Chicken
- Duck
- Beef
- Pork
- Venison/Game
- Lamb
- Turkey
- Plant Derived
- Insect Derived
- Crickets
- Mealworms
- Black soldier flies
By Product Type:
- Kibble/Dry
- Extruded
- Baked
- Coated
- Treats and Chews
- Pastes
- Cremes / Cream-Snacks
- Crunchy snacks
- Chew sticks
- Tablets
- Biscuits
- Cat Milk / Milk snacks
- Dehydrated Food
- Freeze-dried Food
- Freeze-dried Raw
- Wet Food
- Frozen
- Raw Food
- Powder
By Pet Type:
- Kitten
- Senior
By Packaging Type:
- Pouches
- Bags
- Folding cartons
- Tubs & Cups
- Can
- Bottles & jars
By Distribution Channel:
- Store-based Retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Mom and Pop Stores
- Pet Stores
- Discounters
- Independent Grocery Retailers
- Drugstores
- Other Retail Formats
- Online Retailers
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East and Africa