The global direct-to-consumer genetic testing market is on track for significant growth, driven by technological advancements that have made genetic testing more accessible and affordable. Valued at USD 1,485.1 million in 2022, the market is estimated to rise to USD 1,645.5 million in 2023. According to Future Market Insights, the market is expected to expand at a robust compound annual growth rate (CAGR) of 11.40% from 2023 to 2033, reaching an estimated USD 4,843.4 million by 2033.
The way that consumers obtain genetic information about their past, physical traits, and possible health concerns has completely changed as a result of direct-to-consumer (DTC) genetic testing. Direct genetic information acquisition from commercial genetic testing firms eliminates the need for a healthcare specialist to act as an intermediary. These tests frequently analyze a person’s DNA using cheek swabs or saliva to reveal details about their genetic make-up, ancestry.
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The anticipated growth of the global direct-to-consumer genetic testing market has several causes. Due to advancements in DNA sequencing and data analytics, as well as an increase in the price of genetic testing kits, genetic testing is becoming more accessible and user-friendly. Consumer knowledge of the benefits of proactive health management and personalized therapy is also driving demand for genetic data to inform lifestyle choices, illness prevention strategies, and healthcare decisions.
Competitive Landscape:
Some of the prominent players in the global market are-
- 23andMe
- Ancestry DNA
- Color Genomics, Inc.
- Genetic Technology (EasyDNA)
- Full Genomes Corporation, Inc.
- Helix OpCo LLC
- IDENTIGENE, LLC/ DNA Diagnostics Center
- Living DNA Ltd
- MyHeritage Ltd
- Prenetics Limited
- Family Tree DNA
- Interleukin Genetics/orig3n
- Counsyl/Myriad Genetics, Inc.
- Veritas Genetics
- Fulgent Genomics
Some of the recent industry developments in the global direct-to-consumer genetic testing market are:
- In January 2022, 23andMe Holding Co., a leading consumer genetics and research company, received FDA clearance for a genetic health risk report on a hereditary prostate cancer marker.
- In August 2021, Ancestry, a global leader in family history, announced that it has agreed to acquire Geneanet, a renowned French genealogy company. With over 30 billion records from more than 80 countries, Ancestry helps customers discover new details about their family stories and ancestors.
- In June 2023, Prenetics Global Limited, a leading genomics and precision oncology company, announced financial results for the first quarter ending March 31, 2023, along with recent business updates.
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Direct-to-Consumer Genetic Testing Market Outlook by Category
By Product:
- Pharmacogenetics Tests
- Carrier Screening Tests
- Genetic Health Risk (GHR) Tests
- Cancer Predisposition Tests
- Low-Risk General Wellness Tests
- Ancestry Tests
By Technology:
- Single Nucleotide Polymorphism Chip
- Whole Genome Sequencing
By Sample:
- Saliva
- Urine
- Blood
By Sales Channel:
- Institutional Sales
- Hospitals
- Specialty Clinics
- Diagnostic Laboratories
- Others
- Retail Sales
- Retail Pharmacies
- Online Sales
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- Middle East and Africa
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