According to the latest analysis by Future Market Insights (FMI), the global signage market is estimated to be valued at US$ 39.6 billion in 2024, with a projected compound annual growth rate (CAGR) of 6.6% over the forecast period. By 2034, the signage industry share is expected to reach nearly US$ 75.4 billion, driven by evolving market trends and technological advancements.
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Signage Market Trends & Analysis:
- Rise of Digital Signage: Traditional signage is gradually being replaced by digital signage, which offers personalized experiences and real-time feedback to customers. Customized noise, color contrast, connectivity, and resolution make digital signage a preferred marketing tool for modern businesses.
- Shift to Retail Signage Solutions: Signage manufacturers are observing a shift from business signage to retail signage solutions. Print signage manufacturers are adopting effective information display technologies and incorporating new design elements showcased on LED or Neon signage.
Historical Analysis vs. Forecast Outlook:
- Market Growth Trajectory: The signage market witnessed steady growth, with a value of US$ 32.5 billion in 2019. From 2019 to 2023, the demand for signage solutions expanded at a rate of 2.1%, reaching US$ 37.4 billion in 2023.
- Post-Pandemic Dynamics: Online advertising gained prominence post-lockdown, emerging as a preferred tool for marketers. While interactive digital signage remains relevant, a sluggish demand was observed during the post-pandemic period.
Prominent Factors Driving the Signage Market:
- Automated Content Creation: Integration of Internet of Things (IoT) with digital signage enables automated content creation and enhances store safety. Sensors connected to digital signs detect store capacity and stock depletion, contributing to enhanced customer experiences.
- Digital Signage Revenue Generation: Various commercial spaces have witnessed increased installation of digital signage, contributing significantly to revenue generation. Interactive digital signs improve in-store shopping experiences by offering versatile graphics and designs.
- Visual Light Communication (VLC) Technology: VLC technology facilitates GPS indoors, providing customers with a seamless shopping experience. Mobile phones can connect to digital signage platforms, highlighting directions in the store and promoting trending products.
Regional Trends:
- US Market Led by Innovation: The U.S. signage market is expected to witness a CAGR of 4.3%, driven by the adoption of advanced display technologies like LCD and LED panels.
- Strict Regulations Fuel Growth in the UK: The UK market is anticipated to grow at a CAGR of 5.5%, fueled by government regulations mandating wayfinding and safety signage.
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Key Segments Covered In Signage Industry Research
Product Type:
- In-store Signage
- Promotional Signage
- Directional Signage
- Outdoor Signage
- Promotional Signage
- Directional Signage
End-use:
- Supermarkets & Hypermarkets
- Stores
- Schools & Offices
- Industrial Sectors
- Entertainment
- Others
Frequently Asked Questions
- How much is the Signage market currently worth?
- What is the sales forecast for Signage through 2031?
- What was last 6-year market CAGR for the sales of Signage?
- Who are the key manufacturing companies for Signage?
- What’s with the Asian region?
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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