The global gut health supplement market is witnessing significant growth, driven by rising consumer awareness about the importance of gut health and its impact on overall well-being. Valued at US$ 12,304.7 million in 2023, the market is projected to expand at a robust CAGR of 8.3%, reaching a staggering valuation of US$ 27,312.0 million by 2033. This growth is fueled by various factors, including the introduction of personalized supplements, increasing adoption for digestive support, and the incorporation of innovative ingredients and formulations.
The gut health supplement market is set to witness robust growth during the forecast period. This is attributable to the increasing consumer awareness of the importance of gut health and its impact on overall well-being.
Consumer demand for gut health supplements is on the rise, propelled by the increasing prevalence of digestive disorders such as irritable bowel syndrome (IBS), leaky gut syndrome, and inflammatory bowel disease (IBD). These conditions have led individuals to seek solutions that promote gut health and improve overall digestive function. Moreover, the growing awareness of preventive healthcare measures has further boosted the demand for gut health supplements as people seek to maintain optimal wellness.
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The rising geriatric population is also creating growth opportunities for gut health supplement manufacturers. Aged individuals often experience age-related changes in digestion and may require supplements that support gut health and nutrient absorption.
Several factors contribute to the growth of the gut health supplement market. Firstly, there is a rising preference for natural and organic products among consumers, driving the demand for supplements containing probiotics and other beneficial ingredients. Additionally, advancements in research and development have led to the introduction of innovative formulations and delivery formats, enhancing the efficacy and convenience of gut health supplements. Furthermore, the increasing focus on holistic wellness and preventive healthcare is driving consumers towards proactive measures to support their gut health.
North America dominates the market for gut health supplements. At the same time, Asia-Pacific is anticipated to witness high demand due to key participants adopting strategies such as introducing their brands in untapped economies of Southeast Asia.
“The global gut health supplement market is witnessing substantial growth due to increasing consumer awareness about the crucial role of gut health. Rising cases of digestive disorders, such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), are further contributing to the market growth,” Nandini Roy Choudhury, Client Partner at Future Market Insights
Key Takeaways from the Report:
- The global gut health supplement market is expected to reach a valuation of US$ 27,312.0 million in 2033
- The market is expected to surge at a CAGR of 8.3% over the forecast period.
- The United States is projected to reach a valuation of US$ 12,304.7 million in 2023.
- The capsules segment is the most popular form and is expected to hold a market share of 31.0% in 2023.
- Germany is estimated to surge at a CAGR of 7.1% during the forecast period.
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Who is Winning?
Alltech, International Flavors & Fragrances (IFF), Anovite, Nestle Health Science, Pfizer Inc., Bayer AG, Procter & Gamble Co., Pendulum, Johnson & Johnson, Herbalife, Nature’s Bounty, Garden of Life, Zenwise, HealthForce, Nutricia NV, Alimentary Health Limited, Lonza Group Ltd, NOW Foods and others are the few leading gut health supplement manufacturers.
Acquisitions and mergers benefit companies by improving their product quality and expanding their market reach. Companies are launching new products to stay competitive and meet the changing consumer demands. Development of advanced gut health formulas will allow companies to attract new customers and retain existing ones while increasing their market share.
Recent developments:
- In 2023, Acutia launched Acutia Gut Health. This daily supplement addresses indigestion and gradually improves gut health by combining L-glutamine, a prebiotic, and a postbiotic.
In-Depth Analysis:
The gut health supplement market is not only witnessing significant growth globally but also shows promising prospects in specific regions. Countries like the United States, Japan, China, Australia, and Germany are experiencing robust demand for gut health supplements, driven by factors such as increasing health awareness, aging populations, and rising disposable incomes. Moreover, the market is characterized by a shift towards personalized nutrition and functional foods, with consumers seeking tailored solutions to meet their specific health needs. This trend presents opportunities for companies to develop customized products and cater to diverse consumer preferences.
Get More Valuable Insights
Future Market Insights (FMI) has released an objective assessment of the global gut health supplement market, presenting past demand data from 2018 to 2022 and projecting forecast statistics for the 2023 to 2033 period.
To understand the growth potential, growth, and scope, the market is segmented based on product type (prebiotics, probiotics, enzymes, polyphenols and others), form (tablets, capsules, liquid, powder premixes, gummies/chewable, lozenges and liquid and gels), sales channel (prescription supplements (Rx)/(institutional sales (hospital and clinics)), over the counter supplements (OTC) and online), and region.
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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