India’s alcohol industry is expected to be worth US$ 55,840.0 million by 2024. Sales of alcoholic drinks in the country are expected to grow at a 7.2% CAGR over the assessment period, reaching US$ 112,338.9 million by 2034.
During the study period, the Indian alcohol market expanded due to increased urbanization, population expansion (especially in metropolitan areas), and rising disposable income. During this time, bar and cocktail culture extended across major cities, as did the country’s demand for alcoholic beverages. The Indian alcohol market is predicted to expand in the next years, driven by rising whisky consumption, particularly among urban consumers.
The Indian alcohol market is rapidly developing because of changing customer preferences, a growing middle class, and increased cultural acceptance. In this unpredictable environment, the rising demand for premium spirits and artisanal beverages reflects the country’s changing drinking habits and economic status.
Due to shifting customer preferences, an increase in the middle-class population, and a rise in societal acceptance, the Indian alcohol market is rising at an astounding rate. Premium spirits and craft beverages are in high demand, reflecting the nation’s changing drinking culture and economic growth, in this dynamic environment.
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The country’s changing demographics will accelerate the expansion of the target market even further. Between the ages of 18 and 25, a large share of the population is in this bracket. Furthermore, the country’s median age is thought to be around 27 years. These demographics are expected to support the expansion of the Indian alcohol market, despite the fact that the legal drinking age varies by state in India. Furthermore, higher expenditure on various lifestyle, food, and beverage items, including alcohol, will almost likely be a consequence of rising per capita disposable income. Again, there has been a major change in Indian lifestyle in recent years, especially among the urban population. With pub and cocktail culture being widely adopted, the future of the Indian alcohol sector is bright.
Though the IMFL segment leads market growth, beer, country liquor, and wine segments follow closely after the category and aid the expansion of the Indian alcohol market.
Key Takeaways:
- The Indian Made Foreign Liquor (IMFL) segment is estimated to exceed a value of US$ 40 billion while registering a CAGR of 5.2% between 2016 and 2026.
- IMFL will account for 66% of the total market revenue during the period of observation.
- Beer, country liquor, and wine will follow closely after the IMFL segment during 2016 and 2026.
- Andhra Pradesh and Telangana are the two states that are estimated to contribute significantly to the overall growth of the Indian Liquor Market.
- Andhra Pradesh and Telangana have the highest number of alcohol consumers in the country.
Competitive Landscape
Allied Blenders & Distillers Pvt. Ltd., Bangalore’s SAB Miller India Ltd., and Tilaknagar Industries Ltd., among others, are some of the dominant players in the Indian alcohol market profiled in the full version of the report.
Leading market players are keen on product development and facility expansions. These organizations also adopt diverse organic and inorganic business strategies to improve their market position.
More Insights Into the Indian Alcohol Market
In its latest report, FMI offers an unbiased analysis of the global Indian alcohol market, providing historical data from and forecast statistics for 2016 to 2026. To understand the global market potential, growth, and scope, the market is segmented on the basis of product type (IMFL (brandy and cognac, rum, whiskies, white spirits, others), Beer (mild, strong), Wine (red wine, white wine, rose wine), country liquor), make (imported liquor, IMFL, foreign liquor bottled in India, Indian made Indian liquor), gender (male, female), ingredients (grains, molasses, fruits, and vegetables), distribution market (government-controlled, open market, auction market), and region.
According to the same reports, based on segmentation, the IMFL category will dominate the market with a CAGR of 5.2%. This category will surpass US$ 40 billion and account for 66% of the overall market revenue. Based on region, the South Zone will likely make substantial contributions to the total market growth. Owing to the presence of a large number of alcohol consumers, Andhra Pradesh and Telangana are estimated to dominate the market. In brief, the adoption of the ‘pub and cocktail’ culture, a growing urban population, shifts in lifestyles, and increasing disposable income will aid the growth of the Indian alcohol market during the projection period.
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Key Companies in India’s Alcohol Industry
- Heineken N.V.
- Carlsberg A/S
- United Breweries Holdings Limited
- Devans Modern Breweries Ltd.
- Diageo PLC
- Carlsberg India Pvt. Ltd.
- Anheuser-Busch InBev.
- B9 Beverages Pvt. Ltd.
- Crown India Alcohols India Limited (AB InBev)
- Radico Khaitan Ltd.
- Beijing Enterprises Holdings Limited
- Dogfish Head Craft Brewery, Inc.
- Squatters Pubs and Craft India Alcohols
- Sierra Nevada Brewing Co.
- The Boston India Alcohol Company, Inc.
Key Coverage in the Indian Alcohol Industry Report
- Information About Top Indian Alcohol Brands
- Factors Making Alcohol Common in India
- India’s Changing Alcohol Industry
- Drivers Expanding India Spirits Market
- Government’s Role Behind the Flourishing Beer and Wine Market in India
- Analysis of Rising Export of India-made Spirits and Sales Impact
- India’s Potential to Become a Global Leader in Alcoholic Beverages
Key Segments Covered in the India Alcohol Industry Report
By Product Type:
- Beer
- Lager
- Specialty Beer
- Craft Beer
- Low-alcoholic Beer
- Spirits
- Whisky
- Rum
- Vodka
- Gin
- Brandy
- Tequila
- Wine
- Red Wine
- Rose Wine
- White Wine
By Distribution Channel:
- Food Service Industry
- Restaurants
- Hotels
- Bars, Pubs, & Clubs
- Retail
- Liquor Stores
- Specialty Retailing
- Government-run Retail Outlets/ State Excise Department
- Online Retailers
By Flavor:
- Natural/Un-flavoured
- Flavoured
- Citrus
- Ginger
- Apple
- Vanilla
- Berry
- Others
By Price Range:
- Economy
- Premium
- Super Premium
By Packaging Type:
- Cans
- Bottles
- Tetra Pak
- Others (Pouches, Miniature)
By Region:
- North India
- South India
- East India
- West India
- Northeast India
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