The pet care market in Indonesia is poised for remarkable growth, expected to soar from an estimated US$ 2,298.4 million in 2023 to over US$ 5,883.2 million by 2033, boasting a robust CAGR of 9.5% over the forecast period. Indonesia’s pet care sector is anticipated to command a significant 1.5% share of the global market demand.
Indonesia’s pet care industry is experiencing a significant growth spurt, driven by several key factors:
- Soaring Pet Ownership: The number of Indonesian households welcoming furry (or feathered, or scaled) companions continues to rise, creating a strong foundation for the industry.
- Middle Class on the Rise: As Indonesia’s middle class expands, so does their disposable income. This translates to a growing willingness to invest in the health and well-being of their beloved pets.
- Treating Pets Like Family: The trend of pet humanization is taking root in Indonesia, with pet owners increasingly viewing their companions as cherished members of the family, leading to higher spending on pet care.
- Spoiling Our Spoiled Companions: With a growing focus on pet well-being, Indonesians are demonstrating a higher spending capacity on a wide range of pet-related products and services, from premium food and treats to grooming services and veterinary care.
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One of the latest trends in the Indonesia pet care industry is the increasing demand for online sales and delivery of pet products. As eCommerce continues to grow in Indonesia, Several consumers are turning to online platforms to purchase pet products, including food, toys, and grooming supplies. This trend presents an opportunity for companies to invest in developing a strong online presence and delivery infrastructure.
Key Takeaways from the Indonesia Pet Care Market:
- The Indonesia pet care market is anticipated to contribute a demand share of nearly 1.5% in the global pet care market.
- Pet food is the dominant product category, accounting for 68.1% of the market in 2022.
- In terms of service channels, contemporary trade-based retailing held a significant share of more than 31.5% in 2022.
- According to FMI, the cat segment accounted for around 36.3% of the Indonesia pet care market share in 2022.
- Pet adoption for companionship is boosting demand for pet care in Indonesia, with 67% of Indonesian households owning pets, with the majority owning cats followed by fish and dogs.
An Overview of the Competition in Indonesia Pet Care Industry
The competition landscape of the Indonesia Pet Care industry is highly fragmented, with a mix of local and international players competing for market share. Some of the key players in the market include
- PT Japfa Comfeed Indonesia Tbk
- Nestle Purina Petcare
- Mars, Inc.
- Royal Canin
- the Indonesian Veterinary Medical Association (IVMA)
- the Indo Pet Expo.
Industry players offer a range of pet food products, as well as specialized nutrition, grooming, and healthcare services. They differentiate themselves through product innovation, specialization, and investment in the development of a network of pet care services.
The competition in the market is intensifying, as the Indonesia pet care industry continues to experience growth. This growth is driven by the increasing number of pet owners and their willingness to spend money on high-quality products and services. As such, companies are vying to capture a significant share of the growing market by differentiating themselves and meeting the evolving needs of pet owners in Indonesia. There are also some barriers to enter into the market such as:
- Regulatory requirements for pet food and healthcare products
- The need to establish a distribution network for products and services.
The presence of established players with strong brand recognition and customer loyalty can make it challenging for new entrants to gain market share.
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Indonesia Pet Care Market by Category
By Service Type:
- Product
- Pet Food
- Wet Food
- Dry Food
- Treats & mixers
- Fresh Food
- Pet Healthcare
- Fashion, Toys, and accessories
- Professional Services
- Day Care
- Grooming/Boarding
- Pet Breeding and Training
- Value Added Service
- Insurance
- Veterinary Care
- Pharmacy
- Adoption and Charity
- Crisis Relief Service
By Pet Type:
- Dogs
- Cats
- Birds
- Fish and Reptiles
- Small Pets
- Horses & Other Livestock
By Service Channel:
- Modern Trade
- Convenience Stores
- Care Services Centers
- Veterinary Clinics
- Online Retails
- Support Care Centers
- Pet Specialty Stores
Key Developments in the Market:
- PT Central Proteina Prima Tbk officially hosted a ceremony in 2021 to mark the first shipment of pet food to the State of Brunei Darussalam, particularly pet food items with the Bolt and Cleo brands. Such an event assists the organization in strengthening its market presence.
- HAPPY PET Investment Holding GmbH built a new branch in India in July 2022.
- Nestlé Purina purchased the pet food business Lily Kitchen in 2020.
- Nestlé Purina introduced its first cat litter in a durable and refillable container in the United States market in 2020.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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