The kvass market is anticipated to witness a robust CAGR of 9.8% during the forecast period, climbing from USD 2.6 billion in 2021 to reach a valuation of USD 7.3 billion by 2032.
Kvass, a fermented low-alcohol beverage (typically containing 0.5% to 1% alcohol), is considered a non-alcoholic drink and is rich in essential nutrients such as fat, carbohydrates, fiber, sugars, proteins, and calories. While in the U.S., children and young people often gather around ice cream shops during the summer, Russians and Ukrainians have long enjoyed kvass as a popular beverage, appetizer, and refreshing choice on a mass scale.
Kvass serves as a nutritious alternative for lunch or a healthy appetizer. There’s a saying that goes “bad kvass is better than good water.” In today’s fast-paced world, where unhealthy and imbalanced diets are prevalent, kvass is emerging as a balanced and healthful beverage option. With hectic lifestyles disrupting metabolism and contributing to changes in body mass index (BMI), the World Health Organization (WHO) reports that 31% of the global adult population falls under the obese category.
Fluctuations in BMI can lead to various diseases, including cardiovascular disorders, diabetes, nasopharyngeal disorders, and musculoskeletal disorders. Increased awareness of the adverse effects of obesity has made consumers more health-conscious, driving them toward balanced health products that can help maintain BMI levels.
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Increase in Consumer Awareness is Driving the Demand for Kvass
While dieting is often considered an option to combat obesity, it may not always provide the necessary nutrition, and at times, it can even pose problems. Hence, kvass emerges as a viable and healthier alternative. The growing global awareness of health and fitness has led to an uptick in kvass sales.
Factors such as busy schedules, lifestyle changes, dietary shifts due to immigration, the proliferation of health and fitness centers, and government health awareness programs have significantly influenced the health-oriented beverages market. Moreover, rising incomes and increased knowledge about healthy products have fueled the consumption of kvass.
Additionally, kvass is sometimes consumed as an energy drink. Its availability and consumption have also surged due to urbanization and the presence of various retail and wholesale markets. These factors collectively contribute to the driving force behind the kvass beverages market.
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Kvass Market: Key Participants Few key market players in the Kvass market are:
- Deka Spb OOO
- Joint Stock Company ‘Krinitsa’
- Baltika Brewery
- UAB Vilniaus Prekyba
- Olimp Imperial OOO
- AB Gubernija
- MPBK Ochakovo
Kvass Market Segmentation
The Kvass market can be segmented on the basis of nature, flavor, and sales channel:
The Kvass market can be segmented on the basis of nature as:
- Organic
- Conventional
The kvass market can be segmented on the basis of the flavor as:
- Apple
- Beets
- Bird cherry
- Lemon
- Cherry
- Cranberry
- Mint
- Strawberry
The Kvass market can be segmented on the basis of the sales channel as:
- B2B
- B2C
- Store Based Retailing
- Modern Grocery Retailers
- Convenience Stores
- Discounters
- Forecourt Retailers
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Food Specialist
- Independent Small Grocers
- Other Grocery Retailers
- Online Retailing
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