The low-fat and low-carb foods market is experiencing remarkable growth, with a projected valuation of USD 9.7 billion by 2033, up from USD 5.2 billion in 2023. This market surge is driven by factors such as the increasing incidence of chronic diseases, rising demand for convenience foods, and the growing adoption of the Keto Diet. Moreover, advancements in food technology and the emergence of functional foods are further propelling market expansion.
Consumers’ growing health consciousness and the increasing prevalence of obesity are fueling demand for low-fat and low-carb foods. The market is witnessing a shift towards clean-label and organic products, driven by consumers’ preferences for healthier alternatives. As consumers seek products with high nutritional value and sensory appeal, manufacturers are innovating to meet these demands and capitalize on the growing market.
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The low-fat and low-carb foods market is driven by several factors, including the increasing availability of these products, the rising popularity of low-fat and low-carb diets, and advancements in food technologies such as fat replacers. Additionally, government initiatives promoting healthier eating habits and media campaigns advocating calorie reduction are boosting market growth.
Key Takeaway:
The low-fat and low-carb foods market presents lucrative opportunities for growth and expansion. With North America dominating the market due to increasing health awareness and availability of low-fat and low-carb products, investing in this sector can yield significant returns. Moreover, the market report provides comprehensive insights, including key players, emerging trends, and technological advancements, empowering investors to make informed decisions for sustainable growth and profitability.
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Regional and competitive Analysis:
The rise in the shift towards a low-fat low-carb diet and increased demand for clean-label and organic food products is expected to boost the market growth during the forecast period.
North America holds the largest share of the low-fat and low-carb foods market due to increasing awareness among the consumers and availability of low-fat and low-carb foods in the region.
Europe holds the second-largest share of the market. The market growth is majorly attributed to the high demand for low-fat and low-carb products and increased incidences of obesity in the region.
Asia Pacific is expected to be the fastest-growing market due to the rising health awareness among consumer and increased demand from developing countries like China and India.
Some of the players operating in low fat and low-carb food market include PepsciCo Inc., Groupe Danone, Bernard Food Industries, McNeil Nutritional, Archer Danial Midland Company, The Coca-Cola Company, Cargill Incorporated, Ajinomoto Co.Inc, Danisco A/S, Ingrediaon Inc, Nestle S.A., Beneo GmBH, Great Value, Health Smart, Progrsso, Campbells, JADA FOODS, Knudsen, crystal creamery, Slimfast, Kellogg’s, post great grains, Love food fats, keto bars, Stauffer’s, Campbells condensed among others.
Manufacturers of low-fat and low-carb foods are doing product innovation, mergers, acquisitions, and expanding their business capabilities to capture the maximum share of the market globally.
For instance, in August 2022 – ADM announced a long-term strategic partnership with Benson Hill to scale innovative soy ingredients, that will help to meet the demand for plant-based protein. The partnership will serve a variety of plant-based food & beverage market to meet savory, sweet, and dairy customer need.
For instance, founded in 2000 USA abed start-up Healthy Gourmet is the first restaurant to offer preordered, ready-to-heat meals based on the fitness goals of customers. It offers low carb meal, gluten-free, paleo meal, keto-friendly meals, low-fat meals, yeast-free, and dairy-free meals
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Low Fat and Low Carb Foods Market: Market Segmentation
On the basis of Form:
- Granules
- Liquids
- Powders
- Sliced
- Whole
- Bars
- Others
On the basis of Flavours:
- Unflavored
- Flavoured
- Chocolate
- Vanilla
- Original
- Strawberry
- Orange
- Cherry
- Grape
- Berry
- Apple
- Raspberry
- Cinnamon
- Blueberry
- Mint
- Cheese
- Cola
- Coconut
- Citrus
- Caramel
- Others
On the basis of Product Type:
- Pasta
- Ready to Heat Soup
- Snacks, Cookies & Chips
- Cookies
- Bakery & Bread
- Baking
- Beverages
- Breakfast & Cereal
- Candy
- Dairy
- Dietary
- Fresh Produce
- Frozen Foods
On the basis of Distribution Channel:
- Supermarkets and Hypermarkets
- Retail Stores and convenient Stores
- Grocery Stores
- Online Stores
- Others