The massage therapy service market is projected to be valued at USD 65.23 billion in 2024, with massage therapy services expected to experience a promising compound annual growth rate (CAGR) of 8.4% from 2024 to 2034. By 2034, the global market is anticipated to reach USD 146.13 billion.
In today’s fast-paced world, people are prioritizing self-care more than ever. This explores how this trend is fueling the booming massage therapy market:
- Combating Modern Malaise: Frantic lifestyles are leading to increased mental fatigue and stress, driving consumers to seek soothing and rejuvenating services like massages and spa treatments.
- The Power of Purification: The growing desire for revitalizing and detoxifying therapies is keeping a wide range of massage modalities in high demand. People are seeking ways to cleanse their bodies and minds.
- Holistic Wellness on the Rise: The urge to maintain a well-balanced, healthy lifestyle, encompassing both physical and psychological well-being, is propelling the massage therapy market forward.
- Chronic Conditions, Common Concern: The rising prevalence of chronic illnesses worldwide is expected to further increase demand for massage services. Massage therapy can offer relief and management options for various chronic conditions.
- Stress Less, Live More: With the growing focus on stress management and overall system detoxification, the global massage market is poised for significant growth.
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These trends present exciting opportunities for the massage therapy industry:
- Catering to Diverse Needs: By offering a variety of massage techniques and treatments, massage therapists can cater to the specific needs and preferences of a wider client base.
- Preventive Care Focus: Promoting massage therapy as a preventive healthcare tool can attract new clients seeking to manage stress and maintain optimal well-being.
- Building a Wellness Community: Massage therapy businesses can foster a sense of community by creating a welcoming and relaxing environment for clients to prioritize their self-care.
Further, aging population is spending more on non-surgical therapies to improve their physical and mental well-being. Relaxation of the system, relaxation of body cells and tissues, and anti-stress therapy will drive global demand for massage therapies. During the forecast period, such factors are likely to contribute to the expansion of the worldwide massage market.
Key Takeaways from the Massage Therapy Services Market Study
- Women’s segment is anticipated to boost the growth of the massage therapy services market due to increasing trend of beauty and grooming worldwide.
- By service type, the deep tissue massage segment is expected to gain revenue over the upcoming decade.
- In terms of sales channel, the online booking segment is expected to witness impressive growth during the projection period.
- The U.S. and the U.K. are expected to account for lion’s share in North America and Europe market, respectively.
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“Leading service providers are partnering with various corporate agencies to drive the campaign of well-being in corporate sector across the globe. Moreover, to expand the business the service providers are diversifying their service line and focusing on expansion of business across boundaries with the help of massage centre chains or franchises.” Says an FMI analyst.
Who is winning?
Leading manufacturers of massage therapy services market are focused on aggressive promotional strategies, advertisements, and new services launches that have driven sales growth of massage therapy services market globally.
Major players present in the massage therapy services market
- Massage Envy
- Hand and Stone Massage and Facial Spa
- Elements Massage
- Massage Heights
- The Woodhouse Day Spa
- MassageLuXe
- Spavia
- LaVida Massage
- Massage Green Spa
- InterContinental Hotels Group plc
- siam wellness group
- Other (on request)
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Global Massage Therapy Services Market by Category
By Service Type:
- Deep Tissue Massage
- Lymphatic Massage
- Sports Massage
- Oncology Massage
- Swedish Massage
- Others
By Service Provider:
- Massage Parlour
- Hospital/Clinics
- Resorts/Hotels
By Purpose:
- Beauty/Grooming
- Relaxation
- Physical Fitness
- Treatment
- Others
By End User:
- Men
- Women
By Booking Channel:
- Online Booking
- Phone Booking
- In person Booking
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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