The plus size clothing market is worth US$ 288 billion in 2023 and is expected to cross US$ 501.35 billion by 2033. The sales of plus size clothing are anticipated to expand at a 5.7% CAGR during the projected period. Factors that contribute to the growth and popularity of the plus size clothing industry include body positivity, shifting fashion norms, and more consumer awareness are among the reasons.
The body positivity movement has been a major driver of the demand for plus size clothing. It encourages inclusion and celebrates all body shapes, empowering people to love their bodies and demand attractive clothing alternatives. Fashion norms have moved in favor of openness and diversity. Designers and merchants are responding to the need for fashionable plus size clothing by providing trendy solutions that suit the fashion-forward demands of plus-size people.
Consumer awareness has grown, and plus size people are looking for clothing that shows their particular style while still comfortable. They are more vocal about their requirements, fueling the need for attractive, well-fitting, plus-size clothing. While the plus size clothing industry continues to expand, it is hampered by constraints that limit its growth. These constraints include discrepancies in the size and restricted retail availability.
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Many physical establishments have a limited selection of larger sizes, making it difficult for plus size customers to locate various products. This restriction influences the purchasing experience and makes plus size clothing less accessible. Plus size customers have difficulties due to brand inconsistencies in sizing. The lack of conventional size makes finding the appropriate fit more difficult, resulting in aggravation and unhappiness with the online purchasing experience.
The plus size clothing industry offers several chances for expansion and innovation. Expansion of online retail and customization/personalization are important areas of possibility. eCommerce platforms provide plus size clothing manufacturers with a big potential to reach a larger audience and offer various sizes and designs. Online businesses can offer a comfortable and inclusive shopping experience that caters to the demands of plus size customers.
Plus size people may make clothing that fits their unique body types and personal preferences thanks to customization and customization choices. Customized or customized alternatives increase client happiness and loyalty.
Exciting developments are altering the market in the plus size clothing industry. Inclusionary fashion campaigns, environmental and ethical practices, and fashion-forward sportswear are among these trends. Body positivity and inclusion are promoted through inclusive fashion ads that include various models. Brands that use diverse body types in their marketing reach out to customers and promote a more inclusive picture of fashion.
In industry, sustainability and ethical standards are gaining traction. To fulfill the increased demand for ethical design, plus-size clothing manufacturers combine eco-friendly materials, apply fair labor standards, and establish sustainable production procedures. Plus size activewear has become a trendy trend, with designers creating attractive and effective training clothing for women of all sizes. This trend meets the demand for inclusive fitness wear that is comfortable, stylish, and supportive of all body shapes.
Key Takeaways from the Plus Size Clothing Market:
- In 2023, the United States is expected to have a 40% share of the plus-size clothing industry.
- In the United Kingdom, the plus size clothing industry is projected to account for around 14% of the market in 2023.
- China is a major player in the global plus size clothing industry, accounting for 20% of the market in 2023.
- In Japan, the plus size clothing industry is expected to account for 10% of total sales in 2023.
- South Korea’s plus size clothing market is expanding steadily, with a 5% market share expected in 2023.
- With a CAGR of 4.8% until 2033, the casual wear category topped the plus size clothing market.
- The mid-priced plus size clothing sector is expected to dominate the plus size clothing market over the projected period.
Key Players in this Market:
- Forever21 Inc.
- Mango
- H&M Hennes & Mauritz AB
- Hanesbrands Inc.
- FTF IP Company
- Adidas AG.
- Asos Plc.
- Capri Holdings Limited.
- Hennes & Mauritz AB (H&M).
- Nike, Inc.
- Puma SE
- Punto FA
- Ralph Lauren Corporation.
- Under Armour, Inc.
- WHP Global
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Key Segmentation:
By Product Type:
- Casual Wear
- Formal Wear
- Sportswear
- Others
By Consumer Orientation:
- Male
- Female
By Size Type:
- 1 XL
- 2 XL
- 3 XL
- 4 XL
- Above 4 XL
By Sales Channel:
- Offline Sales Channel
- Modern Trade Channels
- Independent Outlet
- Franchised Outlet
- Specialty Stores
- Other Sales Channel
- Online Sales Channel
- Company Owned Websites
- E-Commerce Websites
By Price Range:
- Economy
- Mid-Range
- Premium
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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What does the Competition in the Plus Size Clothing Market Looks like?
The plus size clothing industry is highly competitive, with various players striving to establish their presence and cater to the growing demand for inclusive fashion. The competitive landscape can be divided into several categories:
Established Fashion Brands
Established fashion brands have recognized the potential of the plus size market and expanded their product offerings to include plus size clothing. These brands leverage their reputation, extensive resources, and design expertise to create stylish and trendy options for plus-size individuals. They invest in market research to understand the evolving preferences of their target audience and adapt their designs accordingly.
Dedicated Plus Size Brands
Dedicated plus size brands focus solely on catering to the needs of plus size consumers. These brands understand individuals’ unique challenges in finding fashionable clothing in larger sizes. They specialize in creating well-fitting, comfortable, and stylish garments that reflect the latest fashion trends. By focusing exclusively on the plus size segment, these brands can offer a wide range of options and provide a personalized shopping experience.
Online Retailers
The rise of e-commerce has opened up new opportunities for plus size clothing. Online retailers offer consumers a convenient and inclusive shopping experience, allowing them to explore various styles and sizes from their homes. These retailers often have a vast inventory of plus size clothing, catering to different body types and style preferences. They use data analytics and customer feedback to curate their product offerings and improve the shopping experience.
Boutique and Independent Brands
Boutiques and independent brands are significant in the plus size clothing industry. These brands often have a niche focus, offering their customers unique designs and a personalized touch. They prioritize quality, craftsmanship, and individuality, appealing to consumers who seek something different from mainstream fashion. These brands often foster a strong community connection and engage with their customers through social media platforms and events.
Influencer Brands and Collaborations
Influencers and body-positive advocates have emerged as influential figures in the plus size clothing industry. Many influencers have launched clothing lines or collaborated with established brands to create inclusive collections. These collaborations help promote body positivity, inclusivity, and diversity within the industry. By partnering with influencers, brands can tap into their loyal following and gain exposure to a wider audience.
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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