The ready-to-drink (RTD) bottled cocktail market is poised for significant growth, with an anticipated CAGR of 10.90%. By 2034, the market is expected to reach an estimated valuation of US$ 40,916.00 million, up from its current market value of US$ 19,577.00 million in 2024.
The impressive growth of RTD bottled cocktails is driven by rising consumer demand for convenience and ready-to-drink options. The trend of home-based socializing, along with a diverse array of innovative flavors and premium ingredients, has further fueled market expansion.
Digitization has played a crucial role in the business of RTD bottled cocktails, benefiting both multinational corporations (MNCs) and small to medium enterprises (SMEs). The shift towards digital platforms is not a fleeting trend but a permanent transformation within the alcoholic beverage industry.
As a result, alcohol e-commerce, particularly for RTD bottled cocktails, is set for a sustained boost. This shift could establish a lasting preference for enjoying drinks and beverages online among consumers during the forecast period. Research indicates that online alcohol sales in the U.S. surged by 231% in March and April 2020 compared to the same period in 2019.
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Key Takeaways: RTD Bottled Cocktails Market
- The RTD bottled cocktails market is expected to expand at CAGRs of 8% and 11.7% in East Asia and South Asia, respectively, through 2034.
- The RTD bottled cocktail market in the United Kingdom is expected to progress at a CAGR of 7.5% throughout the forecast period.
- North America and Europe RTD bottled cocktails markets are projected to generate 1% and 27.5% shares, respectively, in 2024.
- The United States RTD bottled cocktail market is predicted to grow at a 6.8% CAGR over the next decade.
- The RTD bottled cocktail market in China is expected to register a CAGR of 7.2% through 2034.
- The market is expected to progress at a CAGR of 6.7% in Germany for the forecast period. Escalating demand for on-the-go drinks is driving up the sale of ready-to-drink bottled cocktails in Germany.
“RTD bottled cocktails are expected to showcase high demand among millennials as key players are launching unique products with innovative ingredients and formulations to provide functional health benefits,” says a Future Market Insights analyst.
Country wise insights
The section below highlights the CAGRs of the leading countries in the RTD bottled cocktail Market. The three main countries pushing RTD bottled cocktail demand include United States, United Kingdom, China, Germany, India.
| Countries | CAGR from 2024 to 2034 |
|---|---|
| United States | 6.8% |
| China | 7.2% |
| Germany | 6.7% |
| India | 8.9% |
| United Kingdom | 7.5% |
Competitive Landscape
Leading RTD cocktail producers continue to introduce fresh offerings to fulfill consumer demand. They also use techniques including mergers and acquisitions, partnerships, distribution agreements, collaborations, ads, and celebrity endorsements to achieve a competitive advantage in their industry.
Recent Development
- In 2022, Indiana-based Three Floyds Distilling launched three premium bottled cocktails, namely Sanctus, Barnabus, and Brutta, which have been carefully crafted using rare and high-quality ingredients. These cocktails have been designed to appeal to discerning consumers who are looking for a more elevated at-home drinking experience. The company’s award-winning line-up of super-premium spirits has been used as the base for these cocktails, ensuring that the quality is consistent with the brand’s reputation for excellence. With this new offering, Three Floyds Distilling aims to expand its customer base and attract those who are looking for a premium and convenient cocktail experience at home.
- In 2022, Brody’s Crafted Cocktails, a leading producer of RTD craft cocktails, expanded its distribution network to Hawaii by partnering with the Republic National Distributing Company, which is one of the largest wholesale distributors of beer, wine, and spirits in the United States. The company has announced that its products will be exclusively available at Foodland locations across Hawaii. Brody’s Crafted Cocktails has gained popularity among consumers for its novel range of RTD premium spirits-based bottled cocktails, which have been carefully crafted using high-quality ingredients.
- In 2021, Captain Morgan, a well-known brand of rum, revamped its portfolio with several updates. It introduced ready-to-drink pre-mixed cocktails in large 1.75-liter bottles in three delicious varieties — Tropical Punch, Mai Tai, and Long Island Iced Tea. In addition, the brand updated the formulation of its flagship product last year to include real vanilla from Madagascar, enhancing its taste and quality.
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Key Companies Profiled
- Bottoms Up cocktail
- Diageo plc
- Brown Farman
- Bacardi Inc.
- RTM Beverages Ltd.
- The Kraken
- Mark Anthony Group, Inc.
- High West Distillery
- Pernod Ricard SA
- Suntory Holdings Limited
- Others
Key Segments
By Product Type:
- Cider
- Gin
- Vodka
- Wine
- Whiskey
- Rum
- Hard Seltzer
- Cocktail
By Flavor:
- Natural/Unflavored
- Flavored
- Citrus
- Ginger
- Apple
- Vanilla
- Berry
- Tropical
- Coconut
- Jerk
- Plantain
- Mixed Fruits
- Others
By Price Range:
- Economic
- Mid-range
- Premium
By Sales Channel:
- On-trade/Food Service
- Institutional Sale
- Retail
- Hypermarket/Supermarket
- Convenience Store
- Specialty Stores
- Liquor Shop/Beverage Exclusive
- Airport Retail
- Online Retail
By Packaging:
- Glass
- Plastic
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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