According to FMI reports, the global reduced salt packaged foods market is on the verge of a significant expansion, projected to grow from US$ 124.12 billion in 2023 to over US$ 212.01 billion by 2033, at a robust CAGR of 5.5%. This growth trajectory is underpinned by increasing consumer health awareness, regulatory support, and innovations in low-sodium food production.
Health Awareness Fuels Market Growth
Growing awareness about the health risks associated with high sodium intake is a primary driver of the reduced salt packaged foods market. Consumers are increasingly prioritizing their health, with a significant shift towards low-sodium dietary options. Studies show that 58% of Americans are actively trying to reduce their sodium intake, a trend that is mirrored globally.
The rising prevalence of chronic diseases such as hypertension, cardiovascular diseases (CVDs), and kidney disorders is also boosting demand for low-sodium food products. These health concerns are prompting consumers to opt for healthier food choices, thereby driving market growth.
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Innovative Product Development and Industry Initiatives
Manufacturers are responding to consumer demand by developing innovative low-sodium products. Companies are leveraging sodium-lowering ingredients such as mineral salts, amino acids, and yeast extracts to create tasty, healthy, and low-sodium alternatives. These advancements in food technology are expected to play a crucial role in market expansion.
For instance, Nestlé has committed to reducing the salt content in its Maggi-branded products by 10%, reflecting the industry’s dedication to meeting consumer needs for healthier options. Such initiatives are setting new standards in the industry, encouraging other manufacturers to follow suit.
Key Takeaways from the Reduced Salt Packaged Foods Market Study
- The global reduced salt packaged foods market expanded at 8%CAGR over 2017–2022.
- China dominates the Asia Pacific except for the Japan region. reduced salt packaged foods market expected to reach US$ 53.12 billion by 2033 at a 9.1% CAGR.
- Snacks segment holds a CAGR of 4%in 2023 and is projected to continue accounting for over half of sales in the market by 2033.
- Based on distribution channels, offline led the reduced salt packaged foods market.
- The reduced salt packaged foods market is expected to increase at a notable CAGR of 5.5%.
Competitive Landscape for the Reduced Salt Packaged Foods Market
The global market for reduced salt food products is highly fragmented due to the number of manufacturers on the market. Market leaders maintain their dominance by investing in research and development, incorporating innovative technology into their products, and releasing high-quality products. For example, they use alliances, agreements, mergers, and partnerships to maintain their leadership position.
PepsiCo, The Kraft Heinz Company, General Mills, Maple Leaf Foods, Kellogg’s, JBS, Tesco, Tyson Foods, Nestle, ConAgra Foods, Hormel Foods, Smithfield Foods, Cargill, and others, the market is growing and establishing a strong global presence.
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Recent Developments in the Reduced Salt Packaged Foods Market
- Food for Life Baking Co. announced in July 2021 that it would add low-sodium products to its offerings. There are a variety of saline-free products available, such as cereals, muffins, and tortillas.
- In April 2022, Tata Salt introduced Tata Salt SuperLite, India’s first-ever 30% low sodium salt, as part of its low sodium salt portfolio. This product has been specially formulated with 30% less sodium than refined iodized salt to provide a solution for people whose diets contain less sodium.
- In July 2021, Ezekiel 4:9 Sprouted Flourless Crunchy Cereal, Low Sodium Sprouted Flourless English Muffins, and Low Sodium Sprouted Flourless Tortillas were all added to the Food for Life Baking Co. line.
- In 2021, Cargill Salt launched an ultrafine, powder-like sodium chloride ingredient. It can be used as a blending ingredient in dry soups, cereals, flours, spice mixes, and snack toppings.
Reduced Salt Packaged Foods Market Segmentation by Category
By Product Type:
- Meat
- Poultry
- Seafood
- Snacks
- Others
By Distribution Channel:
- Offline
- Online
By Region:
- North America
- Latin America
- Europe
- The Middle East & Africa (MEA)
- East Asia
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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