The global squash drink market is on a promising growth trajectory, with its valuation projected to increase from USD 1,069 million in 2023 to USD 1,563.5 million by 2033, advancing at a CAGR of 4%. The market is driven by a growing consumer preference for plant extracts and botanical ingredients, which are integral to squash beverages.
- Health-Conscious Consumption:
- The increasing awareness of the health benefits of squash, which is rich in essential nutrients like Vitamin C, is a significant factor driving market growth.
- Squash drinks are gaining popularity as low-calorie, plant-based, and mineral-rich options, particularly appealing to the sports industry for their hydrating properties.
- Packaging Innovations and E-commerce Expansion:
- Manufacturers are adopting advanced packaging solutions to extend the shelf life of squash drinks, ensuring product longevity and quality.
- The rise of e-commerce platforms allows manufacturers to reach a broader audience, enhancing market visibility and sales.
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The presence of essential nutrients including vitamin A, vitamin E, antioxidants, and other nutritional components has also increased the popularity of such drinks during the pandemic period. Growing awareness regarding the overall health advantages of consuming squash drinks is also driving the sales of squash drinks after the pandemic period.
The specific health benefits can vary depending on the fruits or vegetables used in its preparation limiting the emerging trends in this market. In addition to this, the possibility of additional components such as sugar syrup, preservatives, and coloring agents in squash drinks can reduce their consumption.
Key Takeaways from the Squash Drink Market Study Report
- The United States alone accounted for one-fourth of the total volume of squash drinks consumed on a global basis in the year 2022.
- Europe, as a whole, accounted for 28.3% of the total squash drink produced globally in the year 2022. Germany is figured out to be the leading producer of squash drinks in this region with a global share of 2.9%.
- The demand for squash drinks in the United Kingdom is anticipated to progress at a CAGR of 7% from 2023 to 2033.
- Though the production capacity for squash drinks in China is high than other countries in Asia Pacific its CAGR could be only 5.8% through 2033. Meanwhile, the production and sales of squash drinks in India are projected to advance at a surprising 16.3% during this period.
- Australia is another notable country in Asia Pacific with ample resources for squash drinks production and it contributed 3.1% global revenue share in 2022.
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Competitive Landscape for the Squash Drink Market Players
The competitive landscape is continuously changing, with new businesses joining the market and established businesses innovating to keep ahead of the competition. According to FMI, the sales of squash drinks in the last few years have surged significantly than expected with the rising demand for non-alcoholic beverages. Moreover, squash drinks have also emerged as a refreshing alternative to standard carbonated and sugary beverages, which consumers are increasingly looking for these days.
Key Market Participants of the Squash Drink market:
- Robinsons- The original Robinsons squash was first created in 1934, with a combination of British barley and citrus fruits.
- Britvic PLC. – They are a dynamic soft drinks company. They offer a range of family favorites and global premium brands.
- Unilever plc. – Established over 100 years ago, they are one of the world’s leading consumer goods companies.
- The Coca-Cola Company – They are a multinational beverage corporation in America, best known as the producer of Coca-Cola. The sugary drink was invented in 1886 by pharmacist John Stith Pemberton.
- PepsiCo Inc. – They are an American multinational food, snack, and beverage corporation formed in 1965, and headquartered in Harrison, New York.
Other Market Players in the Squash Drink Market
- Assis
- Prigat
- Primor
- Rasna
- Sunquick
- Harboe’s Brewery
- Hamdard
- Tovali Limited
- J Sainsbury plc.
- Nichols plc.
- Suntory Holdings Ltd.
- Carlsberg Breweries A/S
- Belvoir Fruit Farms Ltd.
- Dr. Pepper Snapple Group
- Harboe’s Brewery
- YUVA KFT
- Simpsons Beverage Supply Co. Ltd.
- Tovali Ltd.
- Apollo Fruit Products
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Recent Developments in the Squash Drink Market
- In July 2020, Ribena Raspberry and Rhubarb squash was launched in 600 ml squash bottles.
- In April 2022, Britvic augmented its Robinsons beverage offering with the introduction of Beneficiary drops, on-the-go vitality, peach, mango, vitamin-enhanced squash drops, etc.
Key Segments Profiled in the Squash Industry Survey Report
Squash Drink Industry Segment by Type:
- Orange Squash
- Lemon Squash
- Blueberry Squash
- Mixed Fruit
- Other Product Types
Squash Drink Industry Segment by Distribution Channel:
- Hypermarkets or Supermarkets
- Departmental Stores
- Retailers
- eCommerce
Squash Drink Industry Segment by Region:
- North America Market
- Latin America Market
- East Asia Market
- South Asia and Pacific Market
- The Middle East & Africa (MEA) Market
- Europe Market
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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