The rugby apparel market is predicted to be valued at USD 1,272.8 million by 2024. The market valuation is estimated to be USD 3,423.3 million by 2034, projected at a CAGR of 10.4%.
The ascending popularity of rugby in both developed and developing countries is propelling the expansion of the global rugby apparel industry. Several factors, including the growth of professional rugby leagues and global viewership driving demand for replica jerseys and fan merchandise. Demand for new and innovative designs among players fuels this growth.
The trend is particularly notable among female players, whose participation in the sport is on the rise. The growing number of women engaging in rugby activities is augmenting demand for gender-specific apparel, further expanding the industry.
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The rising interest in rugby among children is contributing to industrial growth. Many children who start playing rugby at a young age develop a long-term passion for the sport, potentially pursuing it as a career. The trend is bolstering the overall industry as more families invest in rugby-related gear for their children.
The proliferation of rugby events worldwide is also augmenting industrial expansion. With a surge in the number of tournaments, matches, and leagues, there is a corresponding rise in the adoption of rugby apparel by players and fans alike. The sponsorship and partnerships for rugby apparel worn during these events contribute to growth as brands seek to capitalize on the sport’s growing popularity.
Consumer preferences are also influencing dynamics, with a growing focus on environmentally friendly materials and sustainable clothing options. As awareness of environmental issues grows, consumers are broadly seeking products that minimize environmental impact.
Key Takeaways from the Market Study
- Based on product type, the upper wear segment is estimated to account for a share of 51.5% in 2024.
- The United States is expected to register at a CAGR of 7.8% by 2034.
- Germany registers significant growth, projected at a CAGR of 6.8% by 2034.
- By region, North America is projected to dominate by holding a share of 56.9% in 2024.
“The ascending popularity of rugby as a sport globally traction in both developed and developing countries, leading to a growing demand for apparel among players, fans, and enthusiasts. The demand is not only driven by the need for functional and high-quality apparel for performance but also by the desire for stylish and innovative designs that reflect the individuality and identity of players and fans,” comments a Future Market Insights analyst.
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Competitive Landscape
The competitive landscape of the rugby apparel ecosystem is characterized by established brands like Canterbury, Adidas, and Under Armour competing alongside emerging players such as BLK and Gilbert. The brands vie for market share by offering a range of innovative designs, performance-enhancing technologies, and strategic sponsorships with teams and athletes.
Some of the recent developments are
In 2023, Decathlon SA expanded its rugby apparel line to include a wider range of eco-friendly and sustainable options, catering to the increasing consumer demand for environmentally responsible products in the sports apparel industry.
In 2023, Gilbert Rugby introduced a new line of customizable rugby apparel, allowing players and teams to personalize their jerseys, shorts, and other gear with team colors, logos, and player names, offering a unique and personalized experience for rugby enthusiasts.
Leading Rugby Apparel Sector Brands
- Adidas AG
- Nike Inc.
- BADGER RUGBY LTD.
- Canterbury
- KOOGA
- Decathlon SA
- Gilburt Rugby
- Macron
- O’Neills Irish International Sports Co. Ltd.
- Olympus Rugby
More Valuable Insights Available
Future Market Insights offers an unbiased global rugby apparel industry analysis, providing historical data from 2019 to 2023 and forecast statistics from 2024 to 2034
To understand market opportunities, the rugby apparel industry is segmented based on Product Type (Upper Wear, Bottom Wear, and Socks) and Region (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, Middle East and Africa)
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The consumer product team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations to provide authentic insights and accurate results to help clients worldwide. With over 100+ reports and one million+ data points, the team has analyzed the industry lucidly in 50+ countries for over a decade. The team briefly analyzes key trends, including competitive landscape, profit margin, and research development efforts.
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