Sustainable tourism is carving its niche in Thailand’s tourism sector, with an estimated industry value of USD 33.2 million in 2024. Projected to grow at a commendable Compound Annual Growth Rate (CAGR) of 15.8% from 2024 to 2034, the sustainable tourism industry in Thailand is expected to generate USD 143.9 million in revenue by 2034. This growth trajectory aligns with the increasing trend of eco-tourism and the growing appreciation for the country’s diverse ecosystems.
Following the outbreak in 2022, the tourism sector in Thailand has seen significant investments, particularly in eco-tourism. This surge in investment has led to an increase in visitor numbers and revitalized the pace of industry development.
By the end of 2023, there was a noticeable rise in awareness of sustainable tourism, although more efforts are needed to educate tourists about its benefits. The Tourism Authority of Thailand (TAT) is actively working to enlighten and inform tourists about the principles of sustainable travel.
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Participation of stakeholders in providing education to local people and strong relationships between the government and education & training centers are anticipated to create new growth opportunities for residents of Thailand. Besides, presence of a concrete legislation framework, excellent geographical locations, and ongoing development of the transportation sector are likely to drive the Thailand sustainable tourism market.
Key Takeaways: Thailand Sustainable Tourism Market
- Based on booking channel, the online booking segment is estimated to hold a major share of the Thailand sustainable tourism market in 2034.
- By age group, the 26-35 years’ segment is set to remain at the forefront in the Thailand sustainable tourism market during the forecast period.
- In terms of tour type, the package travelers segment is estimated to account for the highest share in the Thailand sustainable tourism market by 2034.
- Smooth coordination between public and private sectors that involve every player in the industry is projected to boost the Thailand sustainable tourism market by 2034.
- Rising need to ensure the viability of the Thailand sustainable tourism market by implementing a wide range of measures is set to aid growth.
“Increasing number of projects that are undertaken through public-private sector partnerships is expected to fuel the Thailand sustainable tourism market. In addition, habitat preservation activities and greater community-level involvement are anticipated to bode well for the market,” says a FMI analyst.
Competitive Landscape: Thailand Sustainable Tourism Market
Leading players in the Thailand sustainable tourism market are focusing on various promotional strategies such as posting creative ads on social media about attractive tourist spots in the country and providing huge discounts during off-seasons.
Major Key players
- Hivesters
- Nutty’s Adventures
- Courageous Kitchen
- Hands Across the Water
- Socialgiver
- Local Alike
- SiamRise Travel
- Project Expedition
- Rockjumper Birding
- Discover Corps
- Trunk Travel
- Andaman Discoveries
- Thailand Responsible Tourism Association (TRTA)
- Experience Travel Group (ETG)
- Others
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Get More Valuable Insights on Thailand Sustainable Tourism Market
Future Market Insights, in its new offering, provides an unbiased analysis of the Thailand sustainable tourism market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-to 2032.
The study divulges compelling insights on Thailand’s sustainable tourism market based by tourism type (eco-tourism, green tourism, soft tourism, and community tourism), booking channel (phone booking, online booking, and in-person booking), tourist type (domestic and international), tourist type (independent travelers, tour groups, and package travelers), consumer orientation (men and women), and age group (15-25 years, 26-35 years, 36-45 years, 46-55 years, and 66-75 years) across seven major regions.
Thailand Sustainable Tourism Market Outlook by Category
By Tourism Type:
- Eco-Tourism
- Green Tourism
- Soft Tourism
- Community Tourism
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Travelers
- Tour Groups
- Package Travelers
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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