The global fortified food market is experiencing a surge in demand, with a projected valuation of US$257.7 billion by 2033. This translates to a compelling Compound Annual Growth Rate (CAGR) of 6.2%, signifying a significant opportunity for B2B investors seeking to capitalize on the growing consumer interest in enriched and nutritious food options. As health consciousness rises and malnutrition remains a concern, fortified foods are poised for significant growth.
Several key factors are driving the demand for fortified foods market:
- Health and Wellness Focus: Consumers are increasingly prioritizing health and wellness, seeking food options enriched with essential vitamins and minerals to bridge potential dietary gaps. This focus on preventive health creates a demand for fortified staples and functional foods.
- Combatting Malnutrition: Fortified foods play a crucial role in addressing malnutrition, particularly in developing countries. Governments and NGOs are actively promoting fortification programs to improve public health outcomes.
- Convenience and Busy Lifestyles: Modern lifestyles often leave little time for meticulously planned meals. Fortified foods offer a convenient way to ensure adequate daily intake of essential nutrients.
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The B2B fortified foods market is flourishing due to several key growth factors:
- Product Innovation: Leading manufacturers are constantly innovating, developing new fortification solutions and formulations. This includes exploring alternative delivery methods and creating fortified options for a wider range of food categories.
- Clean Label Movement: The clean label movement, emphasizing natural and recognizable ingredients, is influencing the fortification industry. Manufacturers are responding by creating fortified foods with minimal processing and clear labeling of added nutrients.
- Expansion of Fortified Food Categories: Fortification is no longer limited to cereals and grains. Today, a diverse range of products, including dairy alternatives, snacks, and beverages, are being fortified to cater to specific dietary needs and preferences.
Key Takeaways from the Market Study
- The fortified foods market is estimated to reach US$ 207,352.6 million by 2032.
- A CAGR of 2.5% was recorded between 2018 and 2022 for fortified foods.
- Japanese sales accounted for 5% of the global market in 2022.
- According to analysts, the market for fortified foods in the United Kingdom grew by 2.5% in 2022.
- The micronutrient market for vitamin D is forecast to dominate during the forecast period.
- Yogurt with added vitamins is expected to gain popularity in the coming years.
“Innovation and the development of new products will fuel fortified food market growth. A rising number of government initiatives and research and development activities are expected to drive growth in the market,” says an FMI analyst.
Business Growth Headlines:
- Fortified Foods Market Set to Exceed US$ 257.7 Billion by 2033: Forecasts indicate substantial growth prospects for investors in the B2B industry as the fortified foods market continues to expand globally.
- Rising Health Consciousness Drives Market Growth: Increasing consumer awareness about nutrition and health benefits is fueling the demand for fortified foods, driving market growth at a CAGR of 6.2% from 2023 to 2033.
- Government Initiatives Support Market Expansion: Government policies and programs aimed at eliminating malnutrition and promoting public health are driving the adoption of fortified foods, further contributing to market growth.
- Investment Opportunities in Research and Development: Strategic partnerships and investments in research and development are key to unlocking growth opportunities in the fortified foods market, offering investors avenues for innovation and product differentiation.
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Competitive Landscape
More companies are collaborating and establishing strategic partnerships in the fortified foods industry.
Fortified food companies conduct research and development, innovate, develop products, expand geographically, and establish strategic partnerships.
- In July 2023, Big G breakfast cereals will contain double the amount of vitamin D as they currently do, providing 20% of the daily dose of vitamin D. The first cereals to include the vitamin boost are Cinnamon Toast Crunch and Cheerios; later this summer, Cocoa Puffs, Lucky Charms, Trix, and Cookie Crisp will follow. By the end of this year, the company plans to offer a full line of vitamin D-fortified cereals nationwide.
- In August 2023, the Directorate of Food and Civil Supplies will collaborate with PATH, its technical partner, to raise awareness about plastic rice circulating on social media.
Know More about What the Fortified Foods Market Report Covers
Future Market Insights offers an unbiased analysis of the global fortified foods market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the fortified foods market, the market is segmented based on raw material, micronutrients, application, technology, and sales channel industry type across six major regions.
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Fortified Foods Market by Category
By Raw Material:
- Flours
- Rice Flour
- Wheat Flour
- Corn Flour
- Rice
- Salt
- Milk
- Oil
- Sugar
By Micronutrients:
- Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Other Vitamins
- Minerals
- Calcium
- Iron
- Zinc
- Iodine
- Other Minerals
- Ther Fortifying Nutrients
By Application:
- Basic Food
- Cheese
- Butter
- Yoghurt
- Others
- Processed Food
- Extruded Products
- Powdered Products
- Value added Food
- Condiments
- Juice
By Technology:
- Drying
- Oven Drying
- Drum Drying
- Spray Drying
- Extrusion
- Coating & Encapsulation
- Others
By Sales Channel:
- Modern Trade
- Online Sales
- Neighborhood Stores
- Other Retail Format
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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