The global water flosser market valuation is USD 1,088 million in 2023. In 2022, the market was valued at USD 1,020 million. During the forecast period from 2023 to 2033, the growth of the market is expected to be modest, with a CAGR of 6.4%. The size of the water flosser market is expected to reach USD 2,023.2 million by 2033.
With lifestyles changing for the better around the world, dental care is growing in importance for many people. Specific dental regimens are being incorporated into daily schedules to maintain dental hygiene. Water flossers are progressively becoming part of dental hygiene for many people. There is awareness that regular toothbrushes might not be enough for some people. Thus, water flossers are appealing to consumers.
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The instant benefits provided by water flossers also make the product popular among consumers. Water flossers can be applied to spruce up the appearance of teeth at any given time. Water flossers can also help in teeth whitening. With teeth whitening and teeth appearances becoming trends among people, water flossers are also gaining in popularity.
However, there are some restraints on the water flosser market. The cost of water flossers can be a big turn-off for consumers, especially when compared to conventional dental care products. The presence of competitors like interdental brushes and dental picks also acts as detriment to the water flosser industry. Established players are resorting to practices like celebrity endorsements to get water flossers more reach.
“Dental problems are becoming prevalent among people around the world. Problems like tooth decay, bad breath, receding gums, etc., are plaguing the population. In addition, cases of diabetes are increasing, leading to dental problems. Water flossers are seen as a way to combat these problems. Therefore, water flossers are becoming prominent tools to prevent oral problems and the market is expected to expand,” says an analyst at FMI.
Key Takeaways from the Water Flosser Market
- The water flosser market is predicted to reach US$ 2,023.2 million by 2033.
- Portable & cordless water flossers are popular owing to their ease of use. In 2023, portable & cordless water flossers hold 57.5% of the market share by type.
- Water flossers are most commonly used in the commercial sector. Commercial end use accounts for 38.7% of the market share in 2023.
- The United States continues to be a highly lucrative market for water flossers. In 2023, the United States holds a 32.1% of the market share.
- Asia Pacific is a progressing region for the water flosser market. Japan and China contribute shares of 8.7% and 6.4% to the market respectively in 2023.
- The water flosser market flourishing in Europe. Germany accounts for a share of 8.3% of the market in 2023.
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Competition Analysis of the Water Flosser Market
Established players are diversifying their portfolios to get advantage over the competition. Though big companies hold a significant share of the market, companies on a smaller scale have scope too. Some of the prominent companies in the market are Waterpik, Shenzhen Relish Technology Co.Ltd, Aquapick, Hydro Floss, and Candeon Technologies Co. Ltd.
Recent Developments in the Water Flosser Market
- In May 2023, market giants Waterpik introduced the Cordless Slide water flosser, which makes the product easy to carry around.
- In December 2022, NFL star Odell Beckham Jr. collaborated with Moon Oral Beauty to launch a water flosser, which is compact and features multiple cleaning modes.
- In 2022, Phillips launched a water flosser that is targeted at consumers who want ease in operating their flosser. The Sonicare Power Flosser 3000 is also quieter as compared to other water flossers.
Who is winning?
Leading manufacturers of water flosser are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of water flosser globally.
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Major players present in the water flosser market
- Waterpik
- Shenzhen Relish Technology Co. Ltd.
- Aquapick Hydro Floss
- Candeon Technologies Co. Ltd.
- h2ofloss limited
- Oratec Corp
- Koninklijke Philips N.V
- Panasonic Corporation
- Oral-B
- Ginsey Home Solutions
- Gurin Products LLC
- ToiletTree Products Inc.
- S. C. Johnson & Son Inc.
- Jetpik
Key Segmentation
By Type:
- Portable & Cordless
- Countertop
- Attachable
By End Use:
- Commercial
- Residential
- Others
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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