In 2022, the global cultured wheat market is experiencing a surge in demand, driven by rising consumer preference for natural and sustainable food products. Expected to reach USD 625.5 million by 2032 at a CAGR of 6.1%, the market presents a promising opportunity for B2B investors seeking to capitalize on this flourishing niche. This growth surpasses the historical CAGR of 5.5% observed between 2016 and 2021, signifying a significant acceleration in market momentum.
Cultured wheat, a natural preservative derived from fermenting wheat flour with Propionibacterium freudenreichii bacteria, is gaining traction in the food and beverage industry. This bacteria, commonly found in dairy products, offers a safe and effective alternative to synthetic preservatives. Cultured wheat not only extends the shelf life of bakery and confectionery products but also enhances their texture and flavor.
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Demand on the Rise: Consumers Seek Clean-Label Solutions
- The Clean-Label Revolution: Consumers are increasingly opting for natural and organic ingredients, driving the demand for clean-label preservatives like cultured wheat.
- Sustainability in Focus: Rising environmental consciousness is prompting a shift towards eco-friendly food production methods. Cultured wheat aligns with this trend, as it is a natural and biodegradable product.
- Extending Shelf Life: Cultured wheat effectively combats mold and bacteria growth, allowing food manufacturers to extend product shelf life and reduce food waste.
- Bakery Boom: The burgeoning bakery industry, particularly in Asia-Pacific, is creating a significant demand for natural preservatives like cultured wheat.
- Westernization of Food Culture: As Western food trends spread globally, the demand for baked goods and preserved foods is rising, further propelling the cultured wheat market.
Global Cultured Wheat Market: Opportunities and Drivers
The global natural food preservative market was calculated at nearly USD 796.5 Million in 2018 which is expected to grow at CAGR of 5.1% till 2024.This creates a huge opportunity for the expansion of culture wheat market.
The diverse functionalities severed by the cultured wheat are it gets easily dispersed in a food matrix, reduced consumption of yeast, easy to handle, environmentally friendly, clean flavor. This advantage provided by cultured wheat is generating its increased usage in the food industry. This is driving the growth of the cultured wheat market.
Cultured wheat has a vast application in the bakery industry. Regionally the rising demand for bakery products especially in Asia-Pacific due to increasing disposable income and westernization of food culture is further boosting the growth of the cultured wheat market. Europe dominates the cultured wheat market due to presence of huge number of bakers and confectioners.
Wheat is one of the most popular crops grown worldwide. It is easily available for all kind of its use. Cultured wheat being prepared from wheat flour gets the advantage of having raw material in abundance. This factor makes the cultured wheat market strong form the supply point of view.
FDA regulation states that Pr. freudenreichii and other organisms founded in cultured wheat are GRAS (generally regarded as safe) microorganisms. Also EFSA (European Food Safety Authority) has included them in QPS(Qualified presumption of safety) list. The regulations further provide extended opportunities to the manufacturer to expand its product portfolio with cultured wheat.
For instance, Mezzoni Foods provide one of the most well-known cultured wheat product named Inhibit 1900CW which is widely used as a shelf-life extender in baked goods, cheeses, salad dressing, and other products that combat mold, gram-negative bacteria.
Raising the trend for sustainability is shifting manufacturer to the production of eco-friendly and animal-free products. The cultured wheat is the best substitute for current industrial petrochemical-based calcium propionate preservative protecting the environment against harmful chemicals. This way manufacturer get opportunities to strengthen their business of food preservatives by offering consumers natural, organic, and sustainable cultured wheat. While cultured wheat provides a healthy option for food preservatives, the cost remains a challenge for the manufacturer.
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Global Cultured Wheat Market: Key Players
Some of the key market players in the cultured wheat market are Mezzoni Foods, J&K Ingredients, BroliteProducts, Lima grain Ingredients, DuPont Nutrition & Biosciences and others.
Limagrain Cereales Ingredients has launched cultured wheat flour named Cereclean that provides a longer shelf life to baked products. Bakers can list their products as clean label product by replacing this cultured wheat with the chemicals they use.
Cain has introduced a superior solution to natural mold inhibitor named AlphaFresh. This AlphaFresh is used to replace calcium propionate without vinegar addition that is commonly added in cultured wheat to make food preservative chemical free.
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Global Cultured Wheat Market: Key Segmentation
By Nature:
- Organic
- Conventional
By Application:
- Baked Products
- Cheeses
- Meats
- Salad Dressings
- Condiments
- Dips and Spreads
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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