The customer journey analytics software market is estimated to reach from USD 2.1 Billion in 2022 to USD 7.4 Billion in 2032 and is projected to reach a CAGR of 13.7% during the forecast period from 2022 to 2032. With the recent boom in digital technology and transformation, customers have gone through a consumer revolution in terms of changes in purchasing patterns, choices, and modes.
To serve businesses in the market, vendors continuously seek to incorporate new features into their solutions. Buyers will have more access to small-scale suppliers as a result of increased market competition. Customer journey analytics software will expand as a result of rising demand for seamless customer experiences and a focus on customer engagement tactics across a variety of channels.
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Key Takeaways from the Customer Journey Analytics Software Market Report:
- Large enterprise customer journey analytics software segment to expand at a CAGR of 13.1% during the forecast period
- In the U.S., the market is predicted to reach USD 2.7 Billion while growing at a CAGR of 13.4% during the forecast period.
- China’s market will grow at a 13.1% CAGR during the forecast period.
- South Korea recorded a CAGR of 11.2% CAGR during the forecast period.
- Japan is expected to reach a CAGR of 12.1% during the forecast period between 2022 and 2032.
- The market for cloud-based type customer journey analytics software segment is to expand at a CAGR of 13.6% during the forecast period.
Competitive Analysis:
- In March 2022, Adobe announced a new feature for Customer Journey Analytics, its platform-agnostic customer tracking solution under Adobe’s Experience Cloud. As a new experimentation feature in Journey Analytics, Adobe introduced a new way for businesses to test real-world scenarios and analyze their results to better understand how even small changes can affect the overall customer journey across their various properties
- In January 2021, Quantum Metric, a company that helps businesses build better digital products faster, announced a $200 million Series B investment led by Insight Partners that secures its place among the first tech unicorns of the year. As Quantum Metric grows its customer base, the new funding will be used to continue building features and functionality on its platform, as well as investing in its product and support teams to better support its continuous product development (CPD).
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Leading Key Players:
- Adobe
- Pointillist
- Salesforce
- Flockrush
- Indicatie
- Verint
- CloudCherry
- Cooladata
- UXPressia
- Alterian
- Auryc
Customer Journey Analytics Software Market Segmentation:
By Type:
- Cloud-Based
- On-Premises
By Application:
- Large Enterprises
- SMEs
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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