The clean label flour market is likely to expand at an average CAGR of 7.0% during the forecast period. The market is expected to hold a share of US$ 3.7 billion in 2023 while it is anticipated to cross a value of US$ 5.9 billion by 2033.

The research report on the clean label flour market reveals that the dynamic food and beverage, bakery industry is opting for organic raw products. Hence, the demand for clean label flour is increasing. A health-conscious generation with dynamic eating habits is looking for transparency in ingredients that are present in the food and their effects on their bodies.

Bakeries and confectioneries are promoting a different type of organic flour bread as they promote their brand under the organic and healthy banner. The other clean label food products include butter, pastes, and vegetable. Clean label ingredients are products with simple descriptions and high organic content. The concept has penetrated the food and beverages industry as concepts like clean label baking are coined lately.

Key Players: Ardent Mills, Ingredion Incorporated, Arrowhead Mills, Groupe Limagrain, Codrico Rotterdam B.V., Siemer Specialty Ingredients, Kerry Group, Cargill, Inc., Grain Craft, Inc., Hodgson Mill, Wheat Montana Farms

Applications: Bakery Products, Pasta and Noodles, Baby Foods, Soups, Sauces, Gravies

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How is the Future Outlook (2023 to 2033) for the Clean Label Flour Market in Comparison to the Historical Pattern (2018 to 2022)

Short-term Growth (2023 to 2026): This period is expected to witness a steady growth rate in the market. Certain demographic and innovative elements of the market are likely to be dominant as a result of the subjective effects of macro- and industry-level variables. Though, the market flourished at a CAGR of 5.3% between 2018 and 2022.

Mid-term Growth (2026 to 2029): This period is likely to witness peak demand from across the end-use industry such as bakeries, restaurants, FMCG, hotels, and other food services. The expansion of the clean label flour market is being driven by an increase in people who are worried about their health and are gravitating toward healthy food products like clean label flour in their daily diet. Clean Label Flour is becoming more popular because of its all-natural and barely processed.

Long-term Growth (2029 to 2033): The market for clean label flour is expected to expand during this period as consumers become more aware of the detrimental effects on their health caused by eating certain synthetic food additives. Thus, the clean label flour market is anticipated to thrive at a strong CAGR of 7.0% between 2023 and 2033.

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Key Factors Shaping the Clean Label Flour Market

Health-concerned Individuals

Clean label flour consumption accounts for around 15-20% of global clean label ingredients consumption, with Europe and North America being the topmost customers and matured markets for ready-to-eat meals, snacks, and others. Developing clean label flour markets such as Asia Pacific, exhibit an increased adoption of clean label ingredients.

Asian Pacific countries such as India and China, are expected to experience substantial expansion in terms of consumption of clean label flour. Health consciousness is continuously playing an important role in customers’ choices in line with the growing inclination towards healthier food products due to increasing obesity and heart problems. Such factors have undoubtedly resulted in increased sales of clean label flours in the last few years.

Millennial Population Causing an Upsurge in the Clean Label Industry

Millennials are huge drivers of the ‘clean label’ trend. They make up around 25% of the population and are predicted to have spending power in trillions. Food service providers could emphasize ongoing trends to innovate healthier foods to keep up with millennials. Growing health awareness among millennials has led the foodservice providers to come up with healthier products.

The result is likely to increase the use of clean label ingredients, subsequently spurring the growth of the clean label flour market.

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Competition Scenario

The global clean label flour market is highly competitive and mainly dominated by the top 10 players. Players are continuously evolving in this market to launch better products than their competitors.

The key players operating in the clean label flour market are increasing their presence in the global market through mergers, acquisitions, and alliances with local or medium-scale companies in the clean label flour industry. Further, these players are launching new products in the market to cater to the changing demands of consumers.

Investments in research and development are carried out by almost all the key players, as evolving consumer demand remains a primary driving force for the clean label flour market.

Market Developments

  • Cargill has created a highly soluble rice flour that can take the place of maltodextrin in a variety of applications and provide formulators with a clean label option.
  • A nutrient-dense hydrocolloid made from non-GMO red seaweed, SEAFLOURTM, has been introduced in the United States, according to IFF. For companies looking to capitalize on rising consumer demand for clean label products, SEAFLOURTM is the perfect natural stabilizer.
  • In 2021, Hinrichs Trading Company (HTC) was purchased by Ardent Mills to diversify the company’s flour offerings and launch new products.

Key Segments

Product:

  • Wheat
  • Corn
  • Rice
  • Coconut
  • Rye
  • Others

End User:

  • Food Industry
  • HoReCa / Foodservice
  • Retail Sales

Sales Channel:

  • Direct Sales/B2B
  • Indirect Sales/B2C
    • Hypermarkets /Supermarkets
    • Convenience Stores
    • Mass Grocery Retailers
    • Food and Drink Specialty Stores
  • Online Retailing

Key Regions Covered:

  • North America
    • United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of APEJ
  • The Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • Rest of MEA

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