Demand for fortified foods is expected to reach US$ 140,608 million in 2023. The market value is expected to reach US$ 257,715 million by 2033, exhibiting growth at a CAGR of 6.2% from 2023 to 2033.
Consumers in industrialized countries are becoming more health conscious, which is driving the market for fortified foods. As fortified foods become increasingly popular in emerging markets, the industry is also benefiting from consumers’ ability to pay for them.
Fortified food demand is mainly driven by favorable policies aiming to eliminate malnutrition and increased awareness among policymakers in Asia Pacific and the Middle East.
Key Companies Profiles :- Nestlé S.A., BASF SE, General Mills, Tata Chemicals Limited, Mondelez International, Cargill Incorporated, Danone, Bühler AG, Bunge Limited, Unilever PLC, Koninklijke DSM NV, Stern-Wywiol GmbH & Co.KG, Aria Foods, Nutritional Holdings (Pty) Limited, Dr. Paul Lohmann GmbH KG Chemische Fabrik, Wright Enrichment Inc., Gastaldi Hermanos, Sinokrot Global, Ufuk Kimya llac Sanayi Ve Ticaret Limited Sirketi, Corbion NV etc.
Key Countries Covered:- United States, Canada, Brazil, Mexico, Germany. United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel etc.
Key Regions Covered:- North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, The Middle East & Africa
Key Segments Covered:- Raw Material, Micronutrients, Application, Technology, Sales Channel, Region etc.
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Key Takeaways
- Increasing chronic conditions and demand for nutritious foods will drive fortified food demand.
- Due to increased consumer awareness about the importance of nutrition for health and well-being, fortified foods are becoming increasingly popular.
- Fortified foods with clean labels are expected to grow in demand in future years.
- Nutrient claims on product labels must adhere to these regulations to ensure their safety and accuracy.
- Fortified dairy products are expected to dominate the market in the coming years.
- Products designed to increase energy are in high demand among European consumers.
- The World Health Organization estimates there are 800,000 deaths related to iron insufficiency globally each year, corresponding to vitamin A deficiencies. In the future, fortified foods will continue to offer new prospects thanks to the availability of a variety of products and improvements in food items.
- Government agencies have also supported the expansion of the market. World Health Organization and (FAO) the Food and Agricultural Organization have recognized the importance of food fortification in fighting malnutrition, especially among developing nations.
- Foods that are nutritionally dense are becoming more popular as consumers become more knowledgeable about their benefits.
- Companies are supplementing their food formulations with premixes of vitamins and minerals.
- Along with implementing national nutrition strategies, East African, Indian, Bangladeshi, and Pakistani countries have also worked toward lowering their mortality rates.
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Competitive Landscape
Several key market players are investing in research and development activities to release new fortified foods and processes. Developing strategic partnerships, introducing new products, and launching products are the keys to success in the market for fortified foods.
- In July 2023, Kebbi harvested the first fortified rice in West Africa. Experts stated at a training session for media personnel in Birnin Kebbi on promoting rice fortification in Nigeria (PRiFN).
- In August 2023, Albertsons Companies Inc. plans to present its Sincerely Health platform’s latest digital enhancement, which measures grocery purchases according to USDA’s MyPlate recommendations. Sincerely Health offers dietary preferences, household size, and age-specific nutritional options for customers within the “Nutrition” experience.
Fortified Foods Market by Category
By Raw Material:
- Flours
- Rice Flour
- Wheat Flour
- Corn Flour
- Rice
- Salt
- Milk
- Oil
- Sugar
By Micronutrients:
- Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Other Vitamins
- Minerals
- Calcium
- Iron
- Zinc
- Iodine
- Other Minerals
- Ther Fortifying Nutrients
By Application:
- Basic Food
- Cheese
- Butter
- Yoghurt
- Others
- Processed Food
- Extruded Products
- Powdered Products
- Value added Food
- Condiments
- Juice
By Technology:
- Drying
- Oven Drying
- Drum Drying
- Spray Drying
- Extrusion
- Coating & Encapsulation
- Others
By Sales Channel:
- Modern Trade
- Online Sales
- Neighborhood Stores
- Other Retail Format
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Frequently Asked Questions
What is the Market value in 2023?
In 2023, the market will be valued at US$ 1, 40, 608 million.
What will be the Growth Rate until 2033?
Until 2033, the market is likely to experience a 6.2% CAGR.
What is Significantly Propelling the Market Growth?
Rising awareness about balanced diets drives market growth.
How did the Market Grow Historically?
From 2018 to 2022, the market expanded at a 2.5% CAGR.
Who are the Key Manufacturers?
Nestlé S.A., BASF SE, and General Mills are the key manufacturers.