Dietary supplement consumption in Western Europe is projected to grow at a robust CAGR of 8.2% through 2033, with sales expected to increase to US$ 35,578.05 million by 2033 from US$ 16,185.60 million in 2023.

Western Europe presents substantial opportunities for manufacturers to expand their business operations. As a result, they are broadening their product portfolios to encompass diverse segments such as sports and energy, joint health, liver detox, mental health, and more, aiming to appeal to a wider customer base. Moreover, key competitors are intensifying competition in the region through continuous innovation in advanced dietary supplements.

Key Companies Profiled for Dietary Supplement in Western Europe:

  • GlaxoSmithKline plc
  • Bayer AG
  • Reckitt Benckiser Group PLC
  • Amway Corporation
  • Abbott Nutrition
  • Others

Key Countries Analyzed While Studying Opportunities for Dietary Supplement in Western Europe:

  • Germany
  • Italy
  • France
  • United Kingdom
  • Spain
  • The Netherlands
  • BENELUX
  • Rest of Western Europe

Key Development Spurring the Sales of Dietary Supplement in Western Europe

  • Procter and Gamble, in November 2021, forayed into the vitamin C formulations category containing herbal ingredients and minerals by introducing products co-packaged with its well-known OTC drug brands, Vick’s DayQuil and NyQuil cold remedies. This move underscores the growing traction for merging conventional drugs with dietary supplement to develop new product offerings and serve the increasing demand for preventive healthcare measures.
  • Bayer released Berocca ImmunoEffervescent Tablets in June 2022. This nutritional supplement is developed to boost immunity. As per company’s claims, the product consists of ten essential minerals and vitamins C, D, A, B9, B6, and B12.
  • Nature’s Bounty, in May 2021, introduced a marketing campaign in the United Kingdom and Ireland, meant to redefine its brand positioning. The campaign is intended to realign the firm’s message with its initial founding purpose to provide access to natural nutrition.
  • Probi, a Swedish probiotics firm, and Perrigo, a leading provider of self-care products, entered a pan-European agreement in February 2021 to introduce probiotic concepts. The agreement includes the release of three probiotics by Perrigo as dietary supplement in the immune and digestive areas on the basis of Probi’s scientifically validated probiotic strains.

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Segment Categorization of Dietary Supplement in Western Europe

By Form:

  • Soft Gel or Capsules
    • Confectionary Products
      • Gummies
      • Chews
      • Others
    • Pharmaceutical Products
      • Chewable Pills and Pills
      • Soft Gel
  • Powder
  • Liquid

By Ingredient:

  • Vitamins and Minerals
  • Amino Acids
  • Botanical Supplement
  • Others

By End Use:

  • Men
  • Women
  • Senior Citizen
  • Others

By Application:

  • Weight Loss
  • Sports Nutrients
  • General Well Being
  • Immune Health and Digestive Health
  • Bone and Joint Health
  • Heart Health
  • Others

By Distribution Channel:

  • Pharmacies Drug Store
  • Health and Beauty Stores
  • Immune Health and Digestive Health
  • Bone and Joint Health
  • Heart Health
  • Other

By Country:

  • Germany
  • Italy
  • France
  • United Kingdom
  • Spain
  • The Netherlands
  • BENELUX
  • Rest of Western Europe

Have a Look at Related Reports of Food and Beverage Domain:

The global probiotic supplement market size is expected to reach US$ 7,524.6 million in 2024. It is projected to exhibit steady growth during the forecast period, with global demand for probiotic supplements rising at 11.2% CAGR. The market is projected to reach US$ 23,874.5 million by 2034.

The pet dietary supplement market is projected to be worth US$ 4,269.1 million in 2023. The market is likely to reach US$ 8,288.4 million by 2033. The market is expected to surge at a CAGR of 7.3% from 2023 to 2033.

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